Juice firms in Australia have been advised to turn to blending their products with lower fructose fruits or vegetables in order to raise health star ratings (HSR), after a damaging ministerial decision to reduce the health rating of juices.
The Australian juice industry will need to play up the health benefits of consumption and its role in meeting current local dietary guidelines both on-pack and off, if it hopes to recover from the blow of its five health star rating loss.
A recent Australian study has identified the selective and partial uptake of the voluntary Health Star Rating (HSR) system for beverages as ‘shortcomings’, a finding that has received short shrift from the nation’s beverage sector.