Health Claims Regulation

Maladroit: ASA rules against joint health claims, but the firm in question continues making them on its website and cannot be contacted

UK ASA: "Court action is a last resort but we will issue such action if other measures fail"

Snubbed: Dutch firm smokes UK joint health claim ban

By Shane STARLING

Joint health claims made by a Dutch-made collagen, glucosamine and omega-3 based food supplement, have been kyboshed by the UK advertising watchdog. But Finitri, the Dutch firm, has gone underground and the disputed claims remain on its website.

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