'Bittersweet' moment for Odwalla co-founder as Coca-Cola axes the brand and focuses on more 'scalable' innovations 02-Jul-2020 By Elaine Watson In a move that may not come as a huge surprise given executives' recent hints about “pruning” the portfolio, Coca-Cola is discontinuing the Odwalla juice brand and the refrigerated network of trucks supplying it to stores. So was the 40-year-old...