As a growing number of brewers commit themselves to playing up the sourcing and quality of grains in their products, one multinational producer suggests the scheme could be rolled out globally in the future.
The chief executive of ale brewer Greene King said he remained
"cautiously optimistic" that a pub smoking ban in Scotland
would benefit the group over the long-term.
Ale brewer Greene King said it had sold more beer than expected
since smoking was banned in all Scottish pubs, suggesting the ban
may not hit revenue as much as some feared.
Britain's middleweight brewing sector has continued to motor along
nicely over the last few months, to the dismay of real ale
campaigners who see Britain's small-time brewers melting into the
history books.
Middle weight brewers Greene King and Worlverhampton & Dudley
continued to show there is life and lucrative deals to be had in
Britain's ale market, despite poor consumer confidence.
UK brewer Greene King has shown how the right mix of a few flagship
brands and ownership of various pub chains can make real ale a good
money spinner in Britain, despite diehard opposition, writes
Chris Mercer.
Leading UK brewer Scottish & Newcastle has reported increased
volume sales for its leading brands in the first five months of the
new financial year, helped by the acqusition of the Hartwall
business in Finland. Compatriot Greene...