Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about.
A compound found in green tea, may prove effective in treating rheumatoid arthritis, as its anti-inflammatory action is expressed without blocking other critical cellular functions, US researchers have shown.
Botanical ingredient experts are not surprised by a recent report on the association of green tea extracts with liver toxicity. It’s consistent with recent literature and could serve as a warning sign of the potential dangers lurking in the pharmaceutical-style,...
Clipper Teas insists that despite being tea obsessives some UK consumers are still too happy to ‘drink rubbish’, but insists times are changing, while the premium brand’s green teas and infusions are making inroads.