Green Tea

New look and new horizons: NOA Relax & Focus

New look and new horizons: NOA Relax & Focus

By Rachel Arthur

Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. 

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

By Ben BOUCKLEY

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

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