Green Tea

“People wanting to be healthier is not confined to a certain age group.”

Ethan’s shots dip into organic energy

By Beth Newhart

A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.

We take a look at some new tea products around the globe. Pic:iStock/RedKoalaDesign

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

By Rachel Arthur

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far this year, in both the loose leaf and RTD sectors. 

EFSA has one year to investigate the safety concerns raised by the Norwegian, Swedish and Danish food safety authorities. ©iStock/Chiociolla

EFSA to consider green tea catechins safety

By Annie Harrison-Dunn

The European Food Safety Authority (EFSA) will look at the safety of green tea catechins in a report that could confirm or clear up long-standing concerns over liver damage. 

New look and new horizons: NOA Relax & Focus

New look and new horizons: NOA Relax & Focus

By Rachel Arthur

Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. 

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