Coca-Cola has launched its first company-wide proprietary typeface, TCCC Unity, drawing inspiration from ‘the modernist American typography movement and Coca-Cola’s unique personality’.
Nestlé has partnered with Crown Aerosols & Specialty Packaging Europe, part of Crown Holdings, to launch a series of limited-edition tins for Nescafé Azera coffee.
Brand owners are often unaware of the graphic capabilities of today’s cans; and the choices in design and finishes need to be better emphasized, says manufacturer Rexam.
Tetra Pak's Suley Muratoglu has challenged packaging designers and brands to shake up the beverage and liquid dairy markets with better graphic design implementation.
In late 2013 US beer brand Yuengling started shipping bottles in Tite-Pak, a solid fiber carton designed to reduce glass breakage, and Graphic Packaging says soft drinks brands could also benefit.
Brand owners may want to consider circular shaped graphics for beverage packaging, as a new report suggests consumers are subconsciously drawn to less angular designs.
Britvic has redesigned the packaging for its key J2O brand in tandem with the launch of reformulated recipes for its core flavours, with a slimmer bottle designed to give the appearance of a taller, more sophisticated shape.
Beer brand Grolsch is set to launch redesigned packaging across its whole range, with the roll-out set to start from March 5, with one claimed benefit consistency of appearance across world markets.
UK premium packaged spirit brands Red Square has sharpened its
consumer image with a new design implemented across a range of
serving sizes and decoration formats from Rockware Glass.
Clearly Canadian Beverage, the Canadian marketer of alternative
beverages, has unveiled new packaging for its14 oz. Clearly
Canadian sparkling flavoured water.
