Soft drinks companies need to ensure they are addressing three key issues for future industry success: taste, choice and trust, says Richard Hall, chairman, Zenith International.
Zenith International's 2015 Global Soft Drinks Congress has the theme 'Thirst for Change', and its program includes leading players such as Coca-Cola, Pepsico, Talking Rain and the American Beverage Association.
BEVERAGEDAILY.COM SCORE: 88.75% - 'ZENITH HITS TOP GEAR'
We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress in Lisbon. The sun was shining there...
INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS
A sneak peek at some of the action on the conference floor at Zenith International's InnoBev Global Soft Drinks Congress, where Unilever showcased Kermit and AJE dreamed BIG, and came up with BIG Cola.
InnoBev Global Soft Drinks Congress: April 7-9, Lisbon
The global soft drinks industry faces a ‘seesaw year’ in 2014 but the challenges posed by mature markets and categories are amply offset by opportunities elsewhere in the sector.
Increasing use of innovative ingredients within soft drinks is one of the most notable trends witnessed by that industry over the past few years, according to Leatherhead Food Research.
