Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
The UK’s advertising watchdog has upheld complaints against a series of light-hearted Facebook posts from The Scottish Gin Society, deeming them to be irresponsible. Although the posts were not directly linked to a product, the ASA says the posts should...
Philadelphia-based Bluecoat American Dry Gin has relocated its production facilities to a newly-renovated 15,000-square-foot distillery to ramp up production and create gin that better appeals to American taste preferences.
2016 has been a ‘record breaking year for UK gin’ with the spirit continuing to grow in popularity in the country. Meanwhile, the popularity of Downton Abbey and James Bond has helped boost exports to the US.
Some of the more weird and wonderful innovations in gin include ant gin, meat gin, and lobster gin. Back in the mainstream, innovation has helped the category reach new consumers and revive the category - but what’s next?