Lipton's lead position within the fast-growing ready-to-drink
global tea market is to get stronger after Unilever and PepsiCo
announced a joint venture to expand marketing and distribution of
the RTD range.
Further evidence of the growing importance of the enhanced water
market has been revealed this week as Gatorade announces that its
Propel Fitness Water brand had exceeded sales of $100 million
(€99.9m) in the US.
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
Gatorade, the sports drink brand owned by PepsiCo, has confirmed
that it will not renew its sponsorship of the US-based NASCAR car
racing event, and that it will focus instead on stock car racing
drivers and races.