Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.
There has been huge growth in functional and fortified food and drinks in recent years, but experts suggest that the next few years could see industry take a ‘naturally healthy’ approach to formulation.
With sales of $176.7 billion this year functional foods are a hot growth sector. But which ingredients, sectors and countries are the best bets for product launches?
To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
The hot market for functional foods shows no signs of cooling off, according to longtime industry consultant Jeff Hilton. In his view a number of factors will combine to drive continued growth.
Swiss-Israeli flavours and ingredients house Frutarom wants a greater slice of the global functional foods and drinks market with new investment and initiatives to tap markets like the Americas and Asia and the “sensitive” European market.
Eighty per cent of functional food product launches fail within 18 months, according to a new report that draws lessons from 15 high-profile failures from the likes of Danone, Emmi, Pepsico, Coca-Cola, Nestlé and Unilever.
The functional foods industry in France is booming, according to a
report from Invest In France that claims the sector attracted 7 per
cent of all new foreign investment projects in the country between
2002 and 2007.
Soy-powder maker SoyLink has a new US patent for its proprietary
technology - a manufacturing process the Iowa-based company says
will expand current uses for soy in functional foods and beverages.
Start-up Origo Biosciences has discovered the presence of an
anti-cholesterol immunoglobulin in milk and is investigating its
commercialisation as an ingredient for functional foods that may,
one day, give plant sterols a run for...
Irish dairy firm Glanbia is to invest €15 million in a new
innovation centre to develop functional foods and health
ingredients, Ireland's Minister for Agriculture and Food Joe Walsh
revealed yesterday.
Funding to bolster research into new food uses for cereals and
oilseeds is behind a fresh R&D strategy released by the UK
cereals industry this week, a move designed to open up new market
opportunities for the sector.
