As the focus has switched from fat to sugar as public enemy #1 in the battle against obesity and diabetes, juice - once promoted as a healthy alternative to soda - has been unfairly caught in the crossfire, claim manufacturers.
UK adults drastically underestimated sugar levels in fruit juices and smoothies by 48% on average and significantly overestimated content in energy drinks and CSDs says a hard-hitting comment in The Lancet.
With rumors emerging that Danone is selling its 51% stake in its fruit juice JV with Chuiquita Brands International, one industry source told BeverageDaily.com that the French firm was likely ‘glad to be rid’ of a business blighted by mismanagement.
The Royal College of Surgeons (RCS) has confirmed the accuracy of comments made by the dean of its dental faculty, urging that fruit juices be replaced with milk and water in UK schools during break times on dental health grounds.
The rise of private label fruit juice is having a big impact on the juice industry, sparking a wave of consolidation. A mooted merger between Agrana Juice Holding and Ybbstaler Fruit Austria in Europe is the latest example.
The European fruit juice industry has welcomed a proposal from the European Commission (EC) to ban the addition of sugar to fruit juices - in line with its policy of reducing added sugars and promoting balanced diets.
Coca-Cola is introducing its Minute Maid juice brand to the UK
market this week, which is currently experiencing booming juice
sales thanks to increasingly health-conscious consumers, reports
Coca-Cola Hellenic Bottling has acquired a 100 per cent stake of
Bankia, one of the leading Bulgarian natural mineral water
companies, in a move that further expands the company's presence in
the fast-growing Eastern European...