Red Bull is already by far the most popular energy drink brand in
Europe, and now the company is hoping to win over a whole new raft
of admirers with its Red Bull Sugarfree variant, which contains the
same energy boost but with just...
Campari is extending the global presence of its premium vodka
brand, SKYY. Australia is the latest country to get the drink
following an agreement with the Fosters unit CUB - and Australia is
also a potential market for Campari's...
With the four major international bottled water groups and a
handful of strong local players all keen to grow sales, the bottled
water market in East Europe has grown strongly in spite of economic
troubles in many markets - and is...
At a time when Europe's leading brewers are growing bigger and more
international on almost a weekly basis, smaller companies are
finding it increasingly hard to expand their own businesses. We
spoke to Michael Hoffmann of the...
Strong performances in Poland and Russia helped French spirits
group Belvedere to end the first half of the year back in the
black, at the operating level at least. Further restructuring and
acquisitions in Eastern Europe also bode...
Red Bull continues to dominate the western European energy drink
market with a 66 per cent share, and it also provides the model for
most of its rival brands. But despite the dominance of one brand,
the market shows no sign of stagnating,...
The Ingredient Technology Group (ITG) division of Ocean Spray this
week announced record European sales of cranberry ingredients for
the last fiscal year. With a 134 per cent increase on the previous
year's sales, Europe now...
Leading US flavour company International Flavors & Fragrances
(IFF) this week reported an increase in sales for the second
quarter 2002 with figures exceeding previously announced
expectations. In Europe strong fragrances sales...