Energy Drinks

Euromonitor:

Analyst predicts more European bans could follow

Lithuania bans energy drink sales to under 18s

By Annie Harrison-Dunn

Lithuania has banned energy drink sales to under 18s - making the Baltic state the first European country to do so.

Sales of energy drinks have reached record highs

Negative press could dent energy drink sales

By Nicholas Robinson

UK energy drinks consumption has reached record levels, but manufacturers must react quickly to the negative publicity about their products, a leading analyst has warned.

Safety fears could slow energy drink drive into liquid water enhancers

BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS

Safety fears could slow energy drink drive into liquid water enhancers

By Ben BOUCKLEY

Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due to safety concerns.

'Adolescents don't know what they're drinking': Energy drinks study

ACADEMICS SUGGEST SALES BAN TO UNDER 18S

'Adolescents don't know what they're drinking': Energy drinks study warns

By Mark ASTLEY

Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...

Energy drinks with beauty benefits: A growth industry, according to MyDrink Beverages (Photo: Soren Rajczyk/Flickr)

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

By Ben BOUCKLEY

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

'Working moms have hidden energy drink habit', BENEO warns

INNOBEV SOFT DRINKS CONGRESS: MOMS FEAR 'CRASHES AND SPIKES'

'Working moms have hidden energy drink habit', BENEO warns

By Ben BOUCKLEY

Working moms are ‘hidden’ heavy users of energy drinks but are a group that would rush to buy healthier products providing sustained energy without spikes and crashes, BENEO says.

Bad press affecting energy drink category: Mintel

Bad press affecting energy drink category: Mintel

By Maggie Hennessy

On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over the past several months, leading many consumers to question the health and...

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

French safety agency ANSES warns of energy drinks exercise risk

WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children

French safety agency ANSES warns of energy drinks exercise risk

By Ben BOUCKLEY

French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.

Coffee fans don’t ‘chug it down’: Top docs warn FDA on energy drinks

ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS

Coffee fans don’t ‘chug it down’: Health pros warn FDA on energy drinks

By Ben BOUCKLEY

Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

By Ben BOUCKLEY

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.

Top analyst predicts FDA wriggle room in supplement-beverage guidance

Top analyst predicts FDA wriggle room in supplement-beverage guidance

By Ben Bouckley

With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.

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