Over one and a half million cans of Red Bull have been stripped from western Indian shelves by a state level food regulator due to the caffeine content of products, according to our sister site FoodNavigator-Asia.com.
US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster.
Soft drinks maker Hansen Natural has secured its shareholders’ approval to change its name to Monster Beverage Corporation to better reflect the dominant role the Monster energy drink brand plays in its business.
US functional drinks company Premier Beverage Group says that the market is ready for a new generation of premium energy drinks marketed under a novel ‘captive brands’ strategy.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
The metal can is a highly evolved product but manufacturers are working hard to find new ways of innovating with it, said Ball Packaging from last week’s Brau Beviale trade show in Nuremberg, Germany.
Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
Tough new regulations concerning classifying energy drinks as 'stimulant drug containing drinks' in Canada are not in the interest of consumers, according to the Canadian Beverage Association (CBA).
Sales of energy drinks are booming, but a new report from Rexam also highlights growing concerns about high caffeine soft drink use amongst young people, especially in the developing world.
5-Hour Energy is now selling nine million bottles of its energy shots a week compared with seven million last year, a 28% rise in volume, the firm has revealed.
The US energy drinks sector is continuing to generate ”quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots.
A widely publicised journal article attacking the marketing of energy and sports drinks to children and teenagers fails to recognise that youngsters are not the target of campaigns, claims Red Bull.
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
A new study to be published in Alcoholism: Clinical & Experimental Research has sent out another warning about the popularity of energy drink mixers among young people.
US researchers have singled out children and teenagers with heart abnormalities, attention-deficit hyperactivity disorder (ADHD) or other health or emotional problems as being susceptible to adverse events when consuming energy drinks.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
Energy drinks have managed to maintain their popularity during the economic downturn, despite their higher price per litre and negative publicity, according to market analyst Canadean.
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.
Manufacturers of energy drinks are less frequently including the ingredient taurine in their new product launches, according to the latest post-market statistics.
European safety authorities and regulators will not review the safety of ingredients such as ginseng and guarana in caffeinated energy drinks despite issuing a verdict on chemicals like Taurine and D-glucurono-γ-lactone last week.
The European Food Safety Authority (EFSA) has for the first time backed the safety of the popular energy drink ingredients, taurine and D-glucurono-γ-lactone.
Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
Surging global demand for high-caffeine energy drinks has led to increased reports of negative health impacts linked to the stimulant’s use in beverages, according to a new review.
Foods that claim to deliver energy are carving out a distinct place in the marketplace, as consumers start to look beyond energy drinks for an added boost, according to Mintel.
The controversial energy drink called Cocaine, which while drug-free, contains 350 per cent more caffeine than rival brand Red Bull, this week hit UK shelves amidst criticism from politicians over the launch.
Energy drinks have the potential to cause liver damage, heart
failure and even death and should carry warnings for certain
population groups, according to a German body.
This week, SABMiller declines to bid for S&N, Playboy makes a
push into US energy drink market and The Scotch Whisky Association
aims to maintain a freeze on spirits tax.
US consumers drank 990m litres of energy drinks during 2006, a 47
per cent increase over the previous year, making the
country the largest global market for the product.
Functional and energy drinks in Japan are coming under pressure
from perceived healthy options such as ready-to-drink teas, mineral
water and tonic drinks, according to a recent report from
Euromonitor International.
Combining alcohol and Red Bull reduces the 'perception' of
impairment, though alcohol's harmful effects on motor coordination
remain intact, according to a new study.
Scottish soft drinks maker AG Barr is rumoured to be preparing a
new Irn-Bru energy drink aimed at women as part of a series of new
product developments.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Coca-Cola, which until now has struggled to make its mark in the
profitable energy-drink market, hopes to rectify the situation with
the launch of Full Throttle early next year in the US.
Young people who consume energy drinks with alcohol to improve
their stamina on a night out are likely to see no such effect,
suggests new research on the market leader Red Bull.
Ultra Premium Brands (UPB), the developer of leading energy drinks
brand Red Devil, has been bought out by its management, who are
hoping to develop it as the number two energy drinks business in
the world.
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
Red Bull continues to dominate the western European energy drink
market with a 66 per cent share, and it also provides the model for
most of its rival brands. But despite the dominance of one brand,
the market shows no sign of stagnating,...
With 20 new brands launched in the UK market last year alone, the
energy drink market is clearly the one everyone wants to be a part
of. And while the same growth levels are yet to be seen across the
rest of Europe, there is still...
