Over one and a half million cans of Red Bull have been stripped from western Indian shelves by a state level food regulator due to the caffeine content of products, according to our sister site FoodNavigator-Asia.com.
US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster.
Soft drinks maker Hansen Natural has secured its shareholders’ approval to change its name to Monster Beverage Corporation to better reflect the dominant role the Monster energy drink brand plays in its business.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
The US energy drinks sector is continuing to generate ”quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots.
US researchers have singled out children and teenagers with heart abnormalities, attention-deficit hyperactivity disorder (ADHD) or other health or emotional problems as being susceptible to adverse events when consuming energy drinks.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
European safety authorities and regulators will not review the safety of ingredients such as ginseng and guarana in caffeinated energy drinks despite issuing a verdict on chemicals like Taurine and D-glucurono-γ-lactone last week.
The controversial energy drink called Cocaine, which while drug-free, contains 350 per cent more caffeine than rival brand Red Bull, this week hit UK shelves amidst criticism from politicians over the launch.
Functional and energy drinks in Japan are coming under pressure
from perceived healthy options such as ready-to-drink teas, mineral
water and tonic drinks, according to a recent report from
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Ultra Premium Brands (UPB), the developer of leading energy drinks
brand Red Devil, has been bought out by its management, who are
hoping to develop it as the number two energy drinks business in
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
Red Bull continues to dominate the western European energy drink
market with a 66 per cent share, and it also provides the model for
most of its rival brands. But despite the dominance of one brand,
the market shows no sign of stagnating,...
With 20 new brands launched in the UK market last year alone, the
energy drink market is clearly the one everyone wants to be a part
of. And while the same growth levels are yet to be seen across the
rest of Europe, there is still...