Australian academics have called for greater analysis of the potential harm caused by mixing energy drinks with alcohol after new research found the practice can turn a few quick drinks into a much longer session.
The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of heart attack, convulsion, and other adverse reactions.
BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS
Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due to safety concerns.
Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...
CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION
The drinks industry has slammed as “absurd” Western Australia’s decision to ban energy drinks as mixers during late-night screenings of World Cup matches.
INNOBEV SOFT DRINKS CONGRESS: MOMS FEAR 'CRASHES AND SPIKES'
Working moms are ‘hidden’ heavy users of energy drinks but are a group that would rush to buy healthier products providing sustained energy without spikes and crashes, BENEO says.
MOVE FOLLOWS RECENT UAE STEP TO BAN SUPERSIZE SODAS
Saudi Arabia has banned energy drink advertising altogether and will limit their distribution and sale, while brands including Red Bull will now be forced to carry health warnings.
US teens who consume energy drinks are more likely to smoke cigarettes, drink alcohol and use abuse drugs according to a new cross-sectional survey of 20,000+ high school students.
Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...
Monster Energy CEO Rodney Sacks says rivals 5-Hour Energy and Rockstar are just ‘treading water’ in sales terms while his brand is outstripping fierce rival Red Bull, which he hints caters more for yuppies.
On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over the past several months, leading many consumers to question the health and...
From declining interest in soft drinks to the ongoing war on caffeine and the explosion of raw juices and functional beverages, 2013 has certainly been an eventful one for the beverage category. Count on another strong year for premium juices, coconut...
The lead researcher behind a high-profile paper showing energy drinks increase heart contraction rates has rejected claims by Monster Beverage Corp that the paper is ‘alarmist’ and stressed that “whether this increase in contractility is generally beneficial...
Energy drinks significantly increase heart contraction rates in healthy young adults according to an ongoing study reported at the Radiological Society of North America (RSNA).
While the FDA has raised concerns about the recent proliferation of caffeine-containing products on the market, particularly those marketed at young people, new data suggests energy drinks and shots contribute “minimally” to total caffeine intakes, say...
As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.
Is there a natural ceiling to the gluten-free market? Is the party over for energy drinks? Are '100%-natural' claims worth the hassle? Find out in FoodNavigator-USA's round up of 10 of the hottest topics in US food and beverage development.Click...
WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children
French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.
One of Australia’s premier health advocacy groups has said the country’s current labelling regulations for caffeinated energy drinks are unclear about possible health issues.
Australia’s peak body for beverage manufacturers has come out strongly against media claims that the country’s teenagers may be at risk with over consumption of caffeinated energy drinks.
Australia’s Federal Department of Health has released a new discussion paper aimed at the regulation and availability of caffeinated energy drinks in Australia and New Zealand.
In two high-profile votes at the American Medical Association’s annual meeting in Chicago, delegates officially recognized obesity as a disease, and called for a ban on the marketing of energy drinks to under 18s.
Over 80% of US collegiate athletes are consuming energy drinks, supplements or prescription medications to enhance their athletic performance, says a new survey.
Yesterday, we looked at how energy drinks, in spite of their small market size, have been enjoying an effervescent year of growth in Asia, to the point the continent now accounts for two out of every five litres sold.
Just days after Monster Beverage Co pre-emptively sued him, San Francisco city attorney Dennis Herrera has slapped the energy drinks giant with a lawsuit of his own accusing it of violating state law by marketing its products to kids.
San Francisco city attorney Dennis Herrera says he will aggressively litigate Monster’s lawsuit asking a federal judge to halt his investigation into posssible violations of California involved in Monster’s marketing of energy drinks to children.
ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS
Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
High profile US attorney Justin Prochnow tells BeverageDaily.com that a Chicago Alderman’s proposal to ban sales of energy drinks in the city contains ‘blatant misrepresentations of the law’.
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
While the price per volume of many ‘center of store’ food products rose in 2012, the average price per volume for energy drinks dropped 7.6% in 2012 vs 2011 across all grocery channels, according to Symphony IRI.
Unit volumes of energy drinks were up a whopping 18.7% in 2012 - a staggering achievement given that unit sales of consumer packaged goods across all outlets slumped 0.3% over the same period - according to Symphony IRI*.
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it finds a health risk.
With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.
The co-founder of a ‘healthy’ US energy drink brand who once developed a product with rapper P. Diddy says the segment’s major players should be more open with consumers and regulators.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
Suppliers of more expensive energy drinks are concerned that shoppers may develop a taste for cheaper energy drinks, as UK supermarket Tesco rocks the market by introducing a brand called 'N-Gine Blue' for only 25p (39 US cents) per can, according...
Following recent French warnings on the safe consumption of energy drinks, Wild Flavors insists that its new 'Power Energy' drink concept for the 'fitness oriented' has not been developed for volume use during sporting activity.
French food safety agency ANSES has called for healthcare professionals to report on undesirable effects among patients that they believe could be linked to energy drink consumption alongside alcohol, and plans to release a report on the former this autumn.
UK volume sales of fruit juices and dilutables fell last year, according to a new report from the British Soft Drinks Association (BSDA) but carbonates, smoothies and sports drinks all saw growth.
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
