Proving its power as a total beverage company, Coca-Cola North America showcased 28 new SKUs at the National Association of Convenience Stores (NACS) show this month in Atlanta. Energy, coffee, tea, juice, water and more hit the expo floor.
Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.
Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
SternVitamin has launched Pure Vitalizer for ‘Energy Drinks 4.0’, focusing on “individual micronutrient premixes for different consumer demands and applications”.
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
'Dorinku-zai', a type of tonic drink in Japan, is facing a dwindling market as more consumers, especially the younger generation, are opting for energy drinks.
Asda and Aldi have become the latest UK supermarkets to ban the sale of energy drinks to under-16s due to concerns over negative health effects associated with consumption.
Crunching data from a web-based survey, researchers at the University of Waterloo reported a link between energy drink consumption and adverse health effects, but the Canadian Beverage Association said the study design's 'broad conclusions'...
Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...
Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.
The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...
Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion.
A new position statement from the Canadian Paediatric Society (CPS) says that ‘sports and caffeinated energy drinks can pose serious health risks to children and youth and should be avoided’.
Proprietary energy blends may cause heightened effects
The consumption of caffeinated energy drinks results in significant changes to heart function and blood pressure when compared to other drinks containing the same caffeine content.
Functional beverages are set to boom with projected 8% annual growth, with energy drinks, waters and teas strong performers – but are consumers growing weary of gimmicks.
The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.
Trademark issues and intense local competition among manufacturers have been holding up Monster Beverage’s charge into China. Yet its brand owners have high hopes for its fate in the world’s biggest energy drinks market.
The health and safety of energy drinks and shots could come under the microscope again after a man developed acute hepatitis after excessive daily consumption of such a product, as reported Nov. 1 in BMJ Case Reports.
With the launch of a new line of cocktail mixers, Zevia continues its transformation from a leader specializing in only diet, all-natural soda to a multi-service platform that offers beverages for a variety of needs throughout the day and into the evening.
The upcoming UK sugar tax in 2018 is expected to have an adverse effect on volume sales of sports and energy drinks with 52% of consumers in the UK saying they would either cut back or stop drinking sugary sports and energy drinks, according to Mintel...
A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.
A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted at children.
Industry has lamented yesterday’s European Parliament plenary vote to block four caffeine claims, which otherwise seemed set to pass into EU law books after years of delay.
Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings.
Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane sports and rock music.’
A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.
Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...
The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports.
Trade association Energy Drinks Europe (EDE) has joined calls against bans on energy drink sales to under 18s in Lithuania and more recently Latvia, which it says might be contrary to EU law.
Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.
Only one out of 14 German retailers asked has age-restricted sales policies for energy drinks, showing the government’s soft voluntary approach is not enough, according to the German branch of the consumer group Foodwatch.
As consumers are increasingly aware of the health problems associated with energy drinks, a Californian brand has spotted an opportunity for alternative energy products as mixers with juice, smoothies or cocktails.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
BeverageDaily runs a series of special edition newsletters each year – putting the spotlight on an innovative industry sector – and we’re looking ahead to our 2016 subjects.
Different flavours, artificial caffeine alternatives and a place in everyday life give energy drinks the staying power to survive the recession, says a Canadean report.
Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.
This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites.
Researchers say the rapid rise in energy drink consumption among adolescents has ‘serious implications’ for cardiac health, as they compile recommendations for consumption limits in the Canadian Journal of Cardiology.
20 teaspoons of sugar in an energy drink: Campaign group calls for ban of sales to U16s
Energy drinks contain up to 20 teaspoons of sugar per 500ml serving – more than three times the maximum adult daily intake of free sugars a day, according to research released by Action on Sugar.
