Diet Coke

Coca-Cola Life seeks 1+1=3 effect: Packaging guru

Coca-Cola Life seeks 1+1=3 effect: Packaging guru

By Ben BOUCKLEY

Packaging guru Andrew Streeter tells BeverageDaily.com that Coca-Cola Life’s use of the PlantBottle in tandem with stevia reflects a determined move to give the brand an ‘additional cutting edge’.

Marc Jacobs bares all with designer Diet Coke bottles

fashionista admires previous diet coke bottle designers

Marc Jacobs bares all with designer Diet Coke bottles

By Ben BOUCKLEY

Hot on heels of two risqué video ads, ripped fashionista Marc Jacobs has revealed three new limited edition Diet Coke bottles that go on sale this month in European markets such as the UK and France.

Functional Diet Coke anyone?

Functional Diet Coke anyone?

By Clarisse Douaud

Coca-Cola North America has announced its plans to launch Diet Coke
Plus, a carbonated calorie-free beverage with the added value of
vitamins and minerals, that could put the concept of functionality
at the front line of the soft...

Coke launches lime variant

Coke launches lime variant

The last few years have seen a quickening in the pace of new
product launches by the world's top two soft drinks companies, with
new flavour or formula variants of the traditional Coca-Cola and
Pepsi brands leading the way.

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