Coca-Cola North America has announced its plans to launch Diet Coke
Plus, a carbonated calorie-free beverage with the added value of
vitamins and minerals, that could put the concept of functionality
at the front line of the soft...
Sales and consumer awareness of sweetener from UK manufacturer Tate
& Lyle look set to rise as number one global soft drinks player
launches a new version of Diet Coke, complete with Splenda
sucralose logo on the packaging, writes...
The last few years have seen a quickening in the pace of new
product launches by the world's top two soft drinks companies, with
new flavour or formula variants of the traditional Coca-Cola and
Pepsi brands leading the way.