Non-alcoholic beer is competing in a number of categories, from conventional beer to craft ale and soft drink, Nirvana Brewery co-founder Becky Kean tells FoodNavigator. “Ideally, in the future, it will just be seen as another style of beer.”
The beverage industry is keeping a close eye on the rippling effects from the COVID-19 pandemic. And in the US, there have been a few positives mixed in with the negatives, such as a boom for ecommerce.
Alcohol-free Nirvana Brewery was born out of a love for craft beer. Three years on, demand for the category has grown ‘massively’, co-founder and director Becky Kean tells FoodNavigator: “People go crazy for it.”
Wolf’s Ridge Brewing in Ohio has been setting a sustainability precedent for independent craft beer brands. Managing waste through composting has been their biggest success and advice to their fellow brewers.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Brazilian consumers are embracing JOMO - the joy of missing out – and this is helping premium beverage brands find their mojo. "Consumers want to disconnect... and this is impacting the brands they consume," says one analyst.
Before enjoying a beer in India, savvy drinkers will follow a simple process. This is needed to remove the glycerin that saturates most beers and is used as a preservative in a country with a rudimentary approach to storage.
An advert for a BrewDog alcohol-free beer - containing the tagline 'Sober as a motherfu' - has been banned by the UK’s advertising watchdog: with the Advertising Standards Authority (ASA) saying it was likely to cause 'serious and widespread'...
Zero-proof and low-ABV drinks are on the rise, but traditional craft beer is still tracking growth. The Brewers Association (BA) has industry highlights from the year, including a record 8,000 breweries operating in the US.