What’s piquing the attention of BeverageDaily readers? From the inside track on Coca-Cola’s US Costa coffee launch, to Bacardi’s take on this year’s summer spirit trends, here’s a round-up of our most-read articles from June.
Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality and strategy to take on the country’s coffee giants.
Coca-Cola made a big entry into the coffee category in 2019 with the acquisition of Costa, the world’s second largest coffee chain. But with the core of the business focused on the on-trade, how has the pandemic hit its coffee strategy?
Coca-Cola Hellenic Bottling Company launched hard seltzer Topo Chico in five markets at the end of last year: just the latest example of how it's widening its reach across occasions with a portfolio now spanning from coffee to premium spirits.
By Prodromos Nikolaidis, Group Coffee Director, Coca-Cola HBC
Coffee represents a huge growth opportunity for Coca-Cola: not least with its acquisition of Costa coffee last year. In this guest article, Coca-Cola HBC's Group Coffee Director, Prodromos Nikolaidis, explores what is so attractive about the category.
Coca-Cola HBC is today launching a new range of Costa Coffee products for consumption at-home, on-the-go or at-work: marking the first products to launch in multiple European markets since Coca-Cola acquired Costa Coffee last year.