Clean Label

Prioritising mental health, personalised nutrition and clean labels are some of the leading consumer trends expected for 2024. Pic: GettyImages

FMCG Gurus’ top trends for 2024

By Gill Hyslop

Markets have been shaped by a prevailing theme of uncertainty and worry - war, pandemic, price inflation and growing pressures on food systems - resulting in a sharper consumer focus on protecting their physical and emotional wellbeing.

Phytolon and Ginkgo are partnering with the goal of maximizing production of purple and yellow betalain-producing strains. Pic: Getty Images/hdere

Phytolon and Ginkgo Bioworks collaborate on food colors

By Jim Cornall

Phytolon, a growing startup company making natural food colorants, has announced a partnership with Ginkgo Bioworks, a horizontal platform for cell programming, to produce vibrant cultured food colors via fermentation of yeast.

Where do your products sit in the clean label hierarchy?

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

By Elaine WATSON

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides? 

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