With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn.
Science agency affirms safety at 400 mg daily for adults
EFSA's draft opinion on caffeine does not contain contradictions since the health effects of caffeine can be both negative and positive depending on the context, the authority has said at a stakeholder meeting.
Coca-Cola's Twitter campaign inadvertently retweets Mein Kampf; Tata Global Beverages eyes up green tea; and Bacardi revamps packaging - some of the nuggets of news in this week's 'Beverage Bites' feature.
PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core ‘cross cultural millennial male’ consumer.