Caffeine

Red Bull charging into Indian court battle?

Red Bull charging into Indian court battle?

Over one and a half million cans of Red Bull have been stripped from western Indian shelves by a state level food regulator due to the caffeine content of products, according to our sister site FoodNavigator-Asia.com.

The Doehler stand at the Brau Beviale trade show in Nuremberg, Germany last week

The time to innovate in energy drinks is now, Doehler

By Ben Bouckley

Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.