Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...
Heineken USA has urged consumers not to drink several of its beer brands across 43 states due to a bottle manufacturing defect that means small glass particles could fall into liquid.
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
The recent launch of MiO, a new water flavouring product from Kraft will influence other companies to launch similar brands, according to Mintel.
Britvic has gained a foothold in the €12.5bn French soft drinks market with a €237m deal to acquire soft drinks firm Fruité that will "serve as a platform for growth across Western Europe".
Appletiser cans go for a Rexam matt finish
Appletiser has begun using a matt over varnish technique from Rexam in the UK as the packaging firm continues to work on improving the impact of its can finishes.
Coca-Cola packaging redesign spearheads global strategy
Coca-Cola is to create a single global packaging design for its key juice brands as part of a bid to cement its market leadership in the sector, the company has announced.
Targeted and talkative: the Benecol success story
UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.
Snow-ed in: Domestic success drives Chinese beer domination
Bud Light may no longer be the world's heavyweight beer brand in terms of sales, with reports suggesting that it has lost ground to the regionally sold, China-based Snow, according to news reports.
Quality is key to sustaining private label growth
The economic downturn in the US is leading to strong sales increases for store brand products, but high quality standards need to be maintained to make sure they are long-lasting, experts warn.
Pack design: A secret weapon in uncertain times – report
As beverage makers struggle in the current financial downturn, innovative packaging designs could play a major role in boosting brand identity and performance, says a new report.
Confectionery machine roll-out boasts 400 products per minute
As ever shorter product life cycles continue to dominate the
packaging landscape for confectioners, two Bosch Packaging
Technology firms have extended their range of horizontal
Big brewers searching for a brand old time, says analyst
As speculation mounts over the future of US brewer Anheuser-Busch
amidst rumours of a possible takeover bid from rival InBev, it is
not the brewer, but the brands that are expected to drive
consolidation and growth in the market.
Emerging markets behind SABMiller profit boost
SABMiller says that a continued focus on expanding in emerging beer
markets like Africa, Asia, Latin America and Central and Eastern
Europe has allowed it to boost lager sales by 11 per cent.
SABMiller boosted by international volume growth
SABMiller enjoyed a strong start to its fiscal year, with
organic sales volumes of its lager brands up 13 per cent in the
quarter ended 30 June the company said today.