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Picture Copyright: Matt McDaniel

WEEKLY COMMENT

Heineken’s dog fight 'distress' shows the perils of viral marketing

By Ben Bouckley

Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...

5-hour Energy accounts for 90% of the energy shots market

5-hour Energy increases grip on energy shots market

By Elaine Watson

5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.

Britvic gains foothold in French soft drinks market

Britvic gains foothold in French soft drinks market

By Elaine Watson

Britvic has gained a foothold in the €12.5bn French soft drinks market with a €237m deal to acquire soft drinks firm Fruité that will "serve as a platform for growth across Western Europe".

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