Bourbon distilleries are investing in visitor experiences - but what's the ROI? Gloria Chow, senior strategist at New York design agency Imagination, addresses the question.
Pernod Ricard will invest $250m over five years to build a carbon neutral distillery and aging warehouses in Marion County, Kentucky, for its Jefferson’s Bourbon brand.
The Bardstown Bourbon Company has opened new facilities for locals, tourists and bourbon enthusiasts, featuring tours, cocktail classes, exclusive tastings and private event spaces.
US-based wedding registry and e-commerce company Zola has teamed up with Diageo to develop a line of cocktails kits and gifts for the summer wedding season.
A fire broke out late Tuesday night at a Jim Beam warehouse in Kentucky, and continued to burn into Wednesday. Early reports estimated that about 45,000 barrels of liquor were lost in the blaze.
Black Feather Whiskey has launched in retail locations throughout Texas and Utah, with online nationwide distribution to follow soon, CEO Jeremy Rawle said.
Craft spirit growth is outpacing that of craft beer in the US, registering a CAGR of 13% and 6% respectively, with premiumization and on-premise alcohol sales being key trends driving its emergence, according to Beverage Marketing Corporation (BMC) research.
Beam Suntory insists it will fight a US class action filed last week accusing the company of deceptive advertising for describing San Diego’s Jim Beam bourbon as ‘handcrafted’.
STI Group has double reason to celebrate this week as it won the beverage category of the ProCarton/ECMA Awards 2014 and its entry has secured a renewed contract with Jim Beam Global.
Diageo plans to spend $115m on new Kentucky bourbon distillery and warehouses to distill the company current brands and future products, as it seeks to expand its share in the American whiskey category.
JACK DANIEL'S DISTILLER POSTS IMPRESSIVE RESULTS, WARNS OF ON-PREMISE WEAKNESS
Brown-Forman CEO Paul Varga says less affluent millennial drinkers may be shunning bars – where US whiskey brand Southern Comfort sales are falling – for social media ‘mobbing’ in the home.
Knob Creek has launched its first ever flavor innovation, Smoked Maple Bourbon - a development it hopes will meet increasing US consumer demand for high-proof, pre-prohibition style spirits.
Beam Inc. CEO Matt Shattock is excited by premiumization within the fast-growing bourbon category that will net higher profits for key brands including ‘name on the door’ Jim Beam.
Beam Inc.'s sales of Skinnygirl RTD sales fell 23% in H1 2013 with the firm blaming terrible US weather and a challenging year-on-year comparison after impressive growth last year.
After drinks giant Suntory Liquors said yesterday that it would step out with rival Beam Inc in Japan, Brown-Forman quickly swopped one distribution relationship for another, heralding a new fling with Asahi Group from 2013.