Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world’s healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’.
From a booming craft beer sector to a hidden wine industry, Wales believes its beverage industry has the potential to grow and thrive over the coming years. It recently released a strategy that sets out the path to build the sector.
A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world.
Detoxwater, an aloe-infused water brand, has entered over 4,000 CVS stores nationwide as part of the retailer’s ‘Better Inside & Out’ in-store health program, placing the functional water alongside other premium beverages such as sparkling waters...
Global sales of alkaline water have risen at 18% a year to $631m in 2017: and the category is rapidly heading towards the $1bn milestone, according to Zenith Global.
Natural mineral and spring water brands are built on their provenance, making their source a unique part of who they are. But with increasing pressure from man's impact on the planet, how are brands protecting their water for the future?
Global sales of premium bottled water reached $16.5bn in 2017, up 48% on five years ago, with the category showing strong value growth, according to new figures from Zenith Global.
Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...
With Coca-Cola announcing it will launch smartwater alkaline next year, it looks like the alkaline water category could be poised to leap to the next level. So what are alkaline waters, and what’s all the fuss about? In this special podcast we speak to...
Idaho-based water company Divinia produces water that it says is 1000x more pure than leading competitors. It launched a crowdfunding campaign with eventual goals of deploying its system around the world.
Keurig Dr. Pepper’s (KDP) acquisition of CORE Nutrition for $525m will give KDP a solid play into the premium water category where it is currently not as active, says Nick McCoy, co-founder and managing director of Whipstitch Capital, an advisor to CORE...
With plastic bottles under fire, the bottled water industry is under intense scrutiny. Yet the industry is also driving forward with efforts to be more sustainable – not least with evian’s state-of-the-art carbon neutral bottling facility in the French...
A UK carton water brand has been criticised for making sustainability claims it could not substantiate, after being challenged by a water organisation whose members include Danone Waters, Nestle Waters and Highland Spring Group.
Mitte, a ‘first of its kind’ smart home water system, has secured $10.6m in financing, in a financing round led by Danone Manifesto Ventures, VisVires New Protein Capital and Kärcher New Venture.
North Carolina-based Clear Water Manufacturing has launched a machine that can filter, fill and cap more than 300 bottles of water per one-hour cycle on-site at any location, including campuses, hotels, stadiums or in retail spaces.
Premium UK spring water brand Harrogate has debuted a sustainable custom ‘Bag-in-Box’ packaging, in partnership with DS Smith, for growing online water sales.
Natural source water brand Highland Spring is trialing a 100% rPET bottle in the UK, and will use the trial to gain insight into consumer perception of recycled plastics.
The European Federation of Bottled Waters (EFBW) has set targets to use an average of at least 25% rPET in plastic bottles, and collect 90% of all PET bottles, by 2025.
PepsiCo believes LIFEWTR's clear and unique brand purpose – supporting creativity and emerging artists – has been key in growing the brand over its first year on the market.
Danone’s natural spring water brand evian will make all its bottles from 100% recycled plastic by 2025, seeking to create a completely ‘circular approach’ to plastic packaging.
Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.
Bottled water has become an increasingly competitive area, with a plethora of brands on shelves. In today’s marketplace, a brand’s purpose can set it apart from its competitors.
Bottled water brand VOSS Water was launched 16 years ago with a clear premium strategy: one it has maintained while developing its positioning as a lifestyle brand for both affluent and aspirational consumers.
International natural mineral water brand evian recently became certified as a carbon neutral brand in the US and Canada, marking a ‘major milestone’ in evian’s journey to reach worldwide carbon neutrality by 2020. But with the impact of bottling, packaging...
While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.
Bulk water has benefited from the accelerated growth of the global bottled water category which is projected to more than double in value to $350bn by 2022 (according to Allied Market Research) and physical store retailers are in a unique position to...
A focus on sustainability is becoming more and more important across all industry sectors: and the bottled water industry is no exception. Plant-based bottles, edible and biodegradable packaging, and programs on water stewardship are all initiatives being...
Aventics is responding to a trend towards more complex PET (Polyethylene terephthalate) bottle shapes and smaller batches with a PET bottle formation that can be controlled and adjusted during the blow molding process.
After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation....
Sparkling waters are the fastest growing segment of the booming bottled water industry: and Perrier is seeing ‘tremendous growth’ - particularly in the unsweetened flavors segment - as consumers look for alternatives to carbonated soft drinks.
Bottled water maintains the undisputed number one position in the non-alcoholic beverage market and will for some time, according to Beverage Marketing Corporation (BMC) Research.
Icelandic Glacial has launched its premium sparkling water in PET bottles, resembling its glass packaging counterpart, to capture on-the-go usage occasions and tapping into the fast-growing premium PET bottle market.
It’s one of the biggest beverage success stories to emerge out of Canada in the recent years, but can naturally alkaline spring water brand Flow Water – one of a new breed of waters packaged in a Tetra Pak - hit the big time in the US market? Early signs...
Americans are drinking more bottled water than any other packaged beverage, outselling carbonated soft drinks by volume for the first time, according to the Beverage Marketing Corporation (BMC) and International Bottled Water Association (IBWA).
Mai Dubai, bottled water company, part of Dubai Electricity and Water Authority (Dewa), has partnered with Swisslog to automate its storage and distribution centre as part of its 2020 $21m mega expansion project.
The number of purchased beverages per person in the US is down, but Americans are still choosing to spend their money on coffee, soft drinks, iced tea, or bottled water when they do buy beverages, according to a recent report by market research firm NPD...
As concerns over childhood obesity continue to grow - and with sugary drinks under particular scrutiny – there’s a big opportunity for children’s bottled water, according to Zenith International.
Within months of enacting Berkeley’s controversial “soda tax” and the corresponding public awareness campaign on the health risks of sugar-sweetened beverages, consumption of the drinks in the California city dropped a sizable 21%, according to new research.
Vero Water believes it can make ordering premium bottled water at a restaurant as common place as ordering tap water through its in-house water filtration and bottling technology.
As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other soft beverages?
Campaigners have rounded on China’s bottled water industry, which they say threatens Tibet’s water resources in a region where glaciers have melted substantially over the last three decades.
