Asa

Estrella Damm

ASA clears Estrella TV advert

By Rachel Arthur

The ASA (Advertising Standards Authority, UK) has backed a TV advert from Wells & Young’s Brewing Company, after the Youth Alcohol Advertising Council (YAAC) challenged whether the ad ‘encouraged irresponsible and immoderate drinking.’

Maladroit: ASA rules against joint health claims, but the firm in question continues making them on its website and cannot be contacted

UK ASA: "Court action is a last resort but we will issue such action if other measures fail"

Snubbed: Dutch firm smokes UK joint health claim ban

By Shane STARLING

Joint health claims made by a Dutch-made collagen, glucosamine and omega-3 based food supplement, have been kyboshed by the UK advertising watchdog. But Finitri, the Dutch firm, has gone underground and the disputed claims remain on its website.

Nestlé has escaped ASA censure for a recent Nesquik TV advert

CHILDREN'S FOOD CAMPAIGN SLAMS 'EVER ACCOMMODATING ASA'

ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

By Ben BOUCKLEY

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating...

Provexis winner: EU health claims enforcement may dish rotten tomatoes

By Steve Morrison

Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...

Alkaline diets do not deliver substantiated cancer, diabetic or other benefits, the ASA concludes

UK watchdog censors alkaline diet cancer claims

By Shane Starling

Claims that an ‘alkaline diet’ based around consumption of vegetable and grain powdered beverages could benefit cancer sufferers and diabetics have been rapped by the UK advertising watchdog.

UK watchdog raps Coke Vitaminwater ads

UK watchdog raps Coke Vitaminwater ads

By Shane Starling

UK advertising watchdog, the Advertising Standards Authority (ASA), has ruled against Coca-Cola Vitaminwater adverts for the second time in 18 months.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers