Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.
Anheuser-Busch InBev’s Q2 results reveal a tale of two Buds – namely one of woe for standard Budweiser that the global brewer is struggling to stabilize in the States, and another on high-performing brand extensions.
Falling beer sales in the US have left big brewers like Anheuser
Busch banking on new products and better marketing to revitalise
growth as small-time craft beers go from strength to strength,
writes Chris Mercer.
Interbrew, the leading global brewer, has posted a sharp increase
in sales for the first quarter of 2004. The performance of its key
global brands, Stella Artois and Beck's, helped the group to
achieve an organic growth of 11...