Detoxwater, an aloe-infused water brand, has entered over 4,000 CVS stores nationwide as part of the retailer’s ‘Better Inside & Out’ in-store health program, placing the functional water alongside other premium beverages such as sparkling waters...
Japanese-style yogurt brand Alove is enjoying success in the US market, and expanding to the east coast. It taps into the growing drinkables category with a twist: portable Aloe vera.
Aloecorp claims that it has become the first aloe vera grower and supplier to affirm GRAS (generally recognized as safe) status for use of aloe vera as a food and beverage ingredient in the US.
