Alcoholic Beverage

Discovering the market for ‘mid-calorie’ stevia-sugar blends

Discovering the market for ‘mid-calorie’ stevia-sugar blends

By Caroline Scott-Thomas

Stevia suppliers have been partnering with sugar companies with the aim of blending the two sweeteners for more sucrose-like taste and lower calories – but the success of hybrid sweeteners relies on consumer acceptance.

Market still buoyant for energy and sport drinks, says analyst

Market still buoyant for energy and sport drinks, says analyst

By Guy Montague-Jones

Energy and sports drinks are the still the market leaders but there has been a growth in the nostaliga and retro drink segment due to consumers hankering after comfort in the credit crisis, claims a Leatherhead market analyst ahead of BeverageDaily.com's...

Beverage brands flirt with tube packaging

Beverage brands flirt with tube packaging

By Guy Montague-Jones

A tube may not be the most obvious packaging option that comes to mind for a drink product but some brands are testing out their potential to grab consumer imagination and even offer practical advantages.

Coke follows Pepsi into coconut water

Coke follows Pepsi into coconut water

By Guy Montague-Jones

Coca-Cola has invested in coconut water company Zico only a couple of weeks after Pepsi-Co acquired Amacoco, a Brazilian maker of coconut drinks.

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