Alcoholic Beverage

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Adult soft drinks: What flavors appeal to consumers?

Adult soft drinks: What flavors appeal to consumers?

By Rachel Arthur

Adult soft drinks are gaining in popularity: but what flavors appeal to this audience? From the beer cues of brewed soda to the sour tang of vinegar, natural ingredient company Döhler explores the tastes that are appealing to today’s consumers. 

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