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      <image:caption><![CDATA["It’s important for companies to stay on top of the trends and new advances that will set their product apart.” Pic: Getty/golfcphoto]]></image:caption>
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      <image:caption><![CDATA[“Today, it is clear the majority of [the community's] voices are saying they want Expo West but not this week."]]></image:caption>
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      <image:caption><![CDATA[Pentire seeks to capture the spirit of the Cornish seaside and coastline]]></image:caption>
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      <image:caption><![CDATA[Relax with a beer - or a seltzer? Pic:kuzmik]]></image:caption>
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      <image:caption><![CDATA[Starbucks-branded premium instant coffee will resonate with loyal Starbucks consumers, says Nestle.]]></image:caption>
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      <image:caption><![CDATA[The US is the world’s most valuable sparkling wine market, and grew by 3.8% in 2019. Pic: Getty/ASIFE]]></image:caption>
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      <image:caption><![CDATA[Breweries have to make the decision to care about sustainability on their own, and then support their operations with green solutions. Pic: Getty/zozzzzo]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/02/13/Reformatting-IPAs-for-the-masses-small-sizes-win-big/</loc>
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      <image:caption><![CDATA[Night Shift believes there is a line when it comes to healthy craft beer, and would never sacrifice the quality of an IPA to make it low-calorie. Pic: Getty/Woodkern]]></image:caption>
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      <image:caption><![CDATA[The alcoholic cider market is now 10 times bigger than it was 10 years ago, with more than 1,000 cideries operating in the US. Pic: Getty/bhofack2]]></image:caption>
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      <image:caption><![CDATA[2020 will be 'a year of acceleration' for the emerging low/no alcohol category. Pic:getty/diatrezor]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/01/31/Goose-Island-goes-So-Lo-with-new-IPA-The-market-has-spoken/</loc>
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      <image:caption><![CDATA["We think the market is ready for a low-calorie beer that doesn’t sacrifice big flavor.”]]></image:caption>
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      <image:caption><![CDATA[Hawke's Bay is one of the regions producing lighter wines, as New Zealand seeks to become the top dog in the category]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/01/27/Numi-Organic-Tea-rebrands-moves-more-into-health-and-function/</loc>
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      <image:caption><![CDATA[Numi believes that functional drinks are the way forward, and drinking chocolates could become a big category in coffee shops and cafes.]]></image:caption>
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      <image:caption><![CDATA[While the bushfire risk is far from over, the wine industry has started assessing the damage from smoke taint. Stock picture:getty/stuartshaw]]></image:caption>
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      <image:caption><![CDATA[Soju is a popular drink in South Korea. Pic:getty/bonhyunjung]]></image:caption>
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      <image:caption><![CDATA[Action on Sugar surveyed pre-mixed / packaged G&Ts in retail. Pic:getty/numoalmeida]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/01/17/Australian-bushfires-Artisan-distillery-pledges-to-battle-flames/</loc>
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    <loc>https://www.beveragedaily.com/Article/2020/01/16/White-Claw-to-sponsor-SXSW-festival-and-erect-250m-facility-in-Arizona/</loc>
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      <image:caption><![CDATA[In beverages, soft drinks saw the most M&A activity; but beer saw the biggest increase in activity. Pic:getty/andreypopov]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/01/14/Wine-organizations-call-for-end-to-tariffs/</loc>
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      <image:caption><![CDATA['Wine for wine': The industry is concerned that wine is being targeted in unrelated trade disputes. Pic:getty/jeanphilippewallet]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2020/01/14/Single-serve-sake-expands-minis-market-in-US-Australia/</loc>
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      <image:caption><![CDATA[The small cups can take sake out of its niche and appeal to consumers that are looking for a drink that is versatile and mixes well in cocktails, Hiro said.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2020/01/13/Alcohol-brands-are-making-billion-dollar-ecommerce-mistakes/</loc>
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      <image:caption><![CDATA[Alcohol brands "are missing a critical opportunity build digital relationships with millions of omni-channel consumers.” Pic: Getty/Cunaplus_M.Faba]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/01/10/Irish-drink-exports-up-8-thanks-to-whiskey-growth/</loc>
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      <image:caption><![CDATA[Irish whiskey continues to boom in the US. Pic:getty/vincent20044]]></image:caption>
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      <image:caption><![CDATA[“We’re doing so much more in DC than we were four years ago. We’re speaking up for common sense labeling regulations, lobbying for legislation to lower excise taxes."]]></image:caption>
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  <url>
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      <image:caption><![CDATA["Consumers may have been willing to put up with less than tasty teas for perceived functional benefits in the past. Now they’re expecting better flavor and quality" Pic:getty/milosljubicic]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2020/01/06/Organic-sustainable-biodynamic-How-to-communicate-wine-credentials-to-consumers/</loc>
    <lastmod>2024-11-03T23:52:02.098Z</lastmod>
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      <image:caption><![CDATA[Focus on the more emotive 'why' than the technical 'how' to engage consumers with sustainability. pic:getty/ahfotobox]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2020/01/03/Brewing-up-a-storm-in-India-s-craft-beer-wilderness/</loc>
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    <lastmod>2024-11-03T23:50:05.742Z</lastmod>
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      <image:caption><![CDATA["You’re seeing the convergence of several trends right now. There’s a generation that’s growing up on craft beer taste and profiles."]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2020/01/03/Real-Kombucha-taps-into-fine-dining-with-food-pairings/</loc>
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    <loc>https://www.beveragedaily.com/Article/2020/01/03/Buonafide-0.0-imports-alcohol-free-wine-from-Italy/</loc>
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      <image:caption><![CDATA[Buonafide wines provide the same ritual experience and sense of occasion without the negative effects of alcohol.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/12/23/Campari-Group-acquires-French-distribution-group/</loc>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/12/16/Hard-seltzer-far-from-a-fad-and-ready-to-tackle-new-global-markets/</loc>
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      <image:caption><![CDATA[Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/12/13/US-craft-beer-2019-in-review/</loc>
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      <image:caption><![CDATA[The next Craft Brewers Conference will take place in San Antonio, Texas in April 2020.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/12/12/Asahi-s-takeover-of-Carlton-United-Breweries-hits-competition-concerns/</loc>
    <lastmod>2024-11-03T23:52:43.945Z</lastmod>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/12/11/Breakthrough-innovation-rankings-reward-seltzers-coffee-and-energy/</loc>
    <lastmod>2024-11-03T23:52:08.637Z</lastmod>
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      <image:caption><![CDATA[“Consumers encounter more than 30,000 new products every year, creating a fierce competition to capture the hearts and wallets of consumers." Pic: Getty/explosivekeeper]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/12/06/Premixed-presealed-cocktail-shots-bet-on-Japan-s-RTD-market/</loc>
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      <image:caption><![CDATA[Japan is the second biggest market in the world for RTD beverages, catching up to the US in sales.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/29/Warren-Randall-buys-more-vineyards-to-quench-Chinese-demand-for-Australian-wine/</loc>
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    <loc>https://www.beveragedaily.com/Article/2019/11/29/Mimicking-the-classics-Lyre-s-non-alcoholic-spirits/</loc>
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    <loc>https://www.beveragedaily.com/Article/2019/11/27/AB-InBev-to-transform-Colombia-into-a-country-even-more-committed-to-sustainable-development/</loc>
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      <image:caption><![CDATA[The opening of the Canpack facility in Colombia. Photo: Canpack]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/26/Hidden-champions-Three-German-companies-doing-things-differently/</loc>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/21/Can-non-alcoholic-beer-take-off-in-the-US-Brooklyn-Brewery-is-betting-on-it/</loc>
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      <image:caption><![CDATA[Special Effects (0.4% ABV) debuted in Sweden in December 2018 before rolling out across the UK and Europe. Now, it's hitting the US. Pic: We Are You NY Photography]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/19/Mexican-craft-beer-looks-to-mimic-big-brand-success-with-exports/</loc>
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      <image:caption><![CDATA[Mexico is the world's largest exporter of beer, but craft brewers have yet to catch up. Pic: Cerveza Mexico]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/19/Hard-seltzers-hit-the-UK-but-will-they-see-the-same-success-as-in-the-US/</loc>
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      <image:caption><![CDATA[Hard seltzers: Will the trend cross the Atlantic to the UK and beyond?]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/18/Rebbl-to-use-100-post-consumer-recycled-bottles-in-2020/</loc>
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      <image:caption><![CDATA["Businesses are waking up to the truth that their purchasing power can drive very real and positive impacts around the globe."]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/18/Veggie-cocktails-and-cheese-tea-An-early-look-at-2020-beverage-trends/</loc>
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      <image:caption><![CDATA[US consumers have been quick to adopt new trends, with a growing focus on health and wellness. Pic: Getty/master1305]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/12/Truly-will-be-the-first-hard-seltzer-served-in-flight/</loc>
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      <image:caption><![CDATA[Truly has recently announced a reformulation, a hard lemonade product and a sponsorship with the NHL.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/12/Reign-energy-drinks-drive-strong-Q3-at-Monster-Beverage/</loc>
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      <image:caption><![CDATA[Sales of Reign Total Body Fuel drove the quarter, which contain 300mg of caffeine and electrolytes, with no calories, sugar or artificial flavors.]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/11/07/DIY-spirits-orange-wine-and-refillable-bottles-10-top-drinks-trends-for-2019/</loc>
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    <loc>https://www.beveragedaily.com/Article/2019/11/06/Coffee-s-fifth-wave-continues-to-roll-in-US-cafes/</loc>
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      <image:caption><![CDATA[“The US coffee shop market is at a critical crossroads, with rising costs and consumer expectations combined with intense pressure on end-consumer spend." Pic: Getty/seb_ra]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/11/06/Saigon-s-craft-scene-is-gearing-up-for-change/</loc>
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      <image:caption><![CDATA[Ruben Martinez (right) and three Tê Tê co-founders]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/06/Spirits-brands-need-to-focus-on-marketing-to-succeed-in-China/</loc>
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      <image:caption><![CDATA['Brands coming into China don't realise they need a marketing budget. They think, just because there's 1.3bn people, there's a market for container-loads of exports' Pic:getty/zeferli]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/11/05/Fruit-forward-mead-for-wine-lovers-It-s-just-a-matter-of-how-and-when/</loc>
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      <image:caption><![CDATA[Beacon thinks the mead industry is shaping up a lot like the craft beer industry did, and is showing all of the same developmental signs.]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/11/05/CBD-infused-beer-offers-hangover-free-alternative-to-alcohol/</loc>
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    <loc>https://www.beveragedaily.com/Article/2019/11/05/Optimizing-alcohol-for-ecommerce-How-easy-do-you-make-it-for-people/</loc>
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      <image:caption><![CDATA[Images are one of the most important elements of digital content optimization, as ecommerce is a highly visual experience. Pic: Getty/Bet_Noire]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/10/31/What-low-ABV-drink-do-consumers-want-next-Session-wine/</loc>
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      <image:caption><![CDATA[Saturday Session is made from the same French grapes as table wine with half the alcohol, 90 calories and 4g of sugar.]]></image:caption>
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      <image:caption><![CDATA[Two Roots thinks the non-alcoholic beer market is just beginning to open up, now that brewers have cracked the taste and texture code. ]]></image:caption>
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      <image:caption><![CDATA[Molson Coors Brewing Company will become Molson Coors Beverage Company in 2020, to reflect the company's plans to move beyond beer.]]></image:caption>
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      <image:caption><![CDATA[Co-founder Oliver Bennett is building the Xite brand in parallel to his FIA World Rallycross career. Pic: Xite Energy]]></image:caption>
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      <image:caption><![CDATA[A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh]]></image:caption>
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      <image:caption><![CDATA[“This is an important step for our industry, and it builds on our ongoing commitment to protecting the environment for generations to come.” Pic: Getty/stevanovicigor]]></image:caption>
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      <image:caption><![CDATA[“Coffee’s such a routine, and people like it the way they like it.”]]></image:caption>
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      <image:caption><![CDATA[Heineken 0.0 was launched in Malaysia in June. Pic: Heineken Malaysia]]></image:caption>
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      <image:caption><![CDATA[Four bottles of Scotch Whisky are exported to the US every second - so the tariffs are a blow to the industry. ]]></image:caption>
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      <image:caption><![CDATA['There are people in Malaysia who are now looking for craft beers, but still it’s a very niche market,' says Alvin Lim]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/10/01/Plain-packaging-could-cost-beverage-industry-billions-says-Brand-Finance/</loc>
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    <loc>https://www.beveragedaily.com/Article/2019/09/27/Heatwave-shrinks-Champagne-harvest/</loc>
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    <loc>https://www.beveragedaily.com/Article/2019/09/27/UK-vs-US-How-do-the-low-and-no-alcohol-categories-compare/</loc>
    <lastmod>2024-11-03T23:17:17.425Z</lastmod>
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      <image:caption><![CDATA[The US has seen an increase in mocktails - but this is not yet widespread. Pic:getty/macrosha]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/09/26/New-UK-trade-show-for-low-and-no-alcohol-beverages/</loc>
    <lastmod>2024-11-03T23:22:50.393Z</lastmod>
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      <image:caption><![CDATA[Low 2 No Bev will be held in London on June 17-18, 2020. Pic:getty/vichie81]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/09/25/Rabobank-Liquid-Assets-AB-InBev-ZX-Ventures-and-Kombrewcha/</loc>
    <lastmod>2024-11-03T23:21:55.857Z</lastmod>
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      <image:caption><![CDATA[AB InBev's Kombrewcha brand is growing the hard kombucha category. ]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/09/24/Rabobank-Liquid-Assets-Podcast-AB-InBev-innovation-group-ZX-Ventures/</loc>
    <lastmod>2024-11-03T23:21:26.482Z</lastmod>
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      <image:caption><![CDATA[AB InBev's innovation arm includes brands such as Babe Wine, HiBall Energy and Master of Malt. Pic:getty/chaiyapruek2520]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2019/09/24/Celebrity-tequila-vs-small-craft-brands-an-ultra-premium-battle/</loc>
    <lastmod>2024-11-03T23:19:49.357Z</lastmod>
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      <image:caption><![CDATA[Online retailer SipTequila puts focus on small label craft tequila amid celebrity-endorsed mega brands.]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/09/23/Gen-X-holds-more-potential-in-alcohol-than-millennials/</loc>
    <lastmod>2024-11-03T23:12:40.912Z</lastmod>
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      <image:caption><![CDATA[Pic: Getty/NikiLitov]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/09/17/New-Zealand-s-wine-industry-celebrates-its-200th-anniversary/</loc>
    <lastmod>2024-11-03T23:13:48.126Z</lastmod>
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      <image:caption><![CDATA[Vines by Lake Wanaka, on New Zealand's South Island]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2019/09/16/30-years-in-beverage-how-have-consumers-changed/</loc>
    <lastmod>2024-11-03T23:14:05.224Z</lastmod>
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      <image:caption><![CDATA[There are still around 35 drinking occasions over the course of a week, but beverage categories are changing. Pic: Getty/Kwangmoozaa]]></image:caption>
    </image:image>
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