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      <news:title><![CDATA[The functional boom: 5 lessons for beverage brands]]></news:title>
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      <image:caption><![CDATA[The functional drinks boom is creating new opportunities for beverage brands.]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/10/06/can-functional-beverage-brands-sell-a-feeling/</loc>
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      <news:publication_date>2026-10-06T14:17:24.831Z</news:publication_date>
      <news:title><![CDATA[Can functional beverage brands sell a feeling? The rise of social drinks]]></news:title>
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      <image:caption><![CDATA[Functional drinks are increasingly selling feelings, not just benefits.]]></image:caption>
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