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    <loc>https://www.beveragedaily.com/Article/2026/04/08/energy-drinks-social-media-and-better-for-you-positioning-reshape-the-market/</loc>
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      <news:publication_date>2026-04-09T02:29:39.503Z</news:publication_date>
      <news:title><![CDATA[The evolution of the energy drink category ]]></news:title>
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      <image:caption><![CDATA[Active women are a new audience for energy drinks]]></image:caption>
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