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    <loc>https://www.beveragedaily.com/Article/2026/06/03/nestle-to-acquire-yfood-smart-food/</loc>
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      <news:publication_date>2026-06-03T13:57:44.635Z</news:publication_date>
      <news:title><![CDATA[Nestlé snaps up smart food brand Yfood]]></news:title>
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      <image:caption><![CDATA[Yfood has coined the term 'smart food' to reflect a nutritionally complete profile]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/06/03/world-cup-marketing-strategies-and-trade-mark-infringement/</loc>
    <lastmod>2026-06-03T09:23:31.131Z</lastmod>
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      <news:publication_date>2026-06-03T09:23:31.131Z</news:publication_date>
      <news:title><![CDATA[Top tips to avoid trade mark infringement at the 2026 World Cup]]></news:title>
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      <image:caption><![CDATA[Trade mark infringement represents a serious - and costly - red card for food and beverage brands]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2026/06/02/world-cup-2026-and-alcohol-free-beer-innovation/</loc>
    <lastmod>2026-06-03T04:21:45.301Z</lastmod>
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      <news:publication_date>2026-06-03T04:21:45.301Z</news:publication_date>
      <news:title><![CDATA[Could the World Cup open up a unique opportunity for alcohol-free?]]></news:title>
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      <image:caption><![CDATA[In Europe, the 2026 World Cup may be less about boozy nights out and more about watching the match together with an alcohol-free drink]]></image:caption>
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