<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.beveragedaily.com/Article/2026/10/06/can-functional-beverage-brands-sell-a-feeling/</loc>
    <lastmod>2026-10-06T14:17:24.831Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>BeverageDaily.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-06T14:17:24.831Z</news:publication_date>
      <news:title><![CDATA[Can functional beverage brands sell a feeling? The rise of social drinks]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.beveragedaily.com/resizer/v2/6YYJVIR5GJDJZIJAVQJQFPX7TM.jpg?auth=7b1635a5769deb5d1bb5e9faca069551c0a1b248822dd12196cadbce3cb050d2&amp;smart=true&amp;width=4982&amp;height=3543</image:loc>
      <image:caption><![CDATA[Functional drinks are increasingly selling feelings, not just benefits.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beveragedaily.com/Article/2026/10/05/why-beverage-brands-are-embracing-bold-new-flavours/</loc>
    <lastmod>2026-10-05T16:02:39.467Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>BeverageDaily.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-05T16:02:39.467Z</news:publication_date>
      <news:title><![CDATA[From Kyoho grape to pickle: Why beverage brands are taking more risks with flavour]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.beveragedaily.com/resizer/v2/XKMF7N4JSBFJBHDCTYC5CMXWKI.jpg?auth=4091a2e600e0327450829584609603ff3fe561e3d479823d111e18f60ba3433c&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Beverage brands are pushing flavour boundaries with unexpected ingredients and global influences.]]></image:caption>
    </image:image>
  </url>
</urlset>