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      <news:title><![CDATA[New beverage launches: Kool-Aid first, Absolut expands and more…]]></news:title>
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      <image:caption><![CDATA[Kool-Aid moves further into sports and lifestyle with hydration and brand collaborations.]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/22/gen-z-and-alcohol-buzzballz-canned-cocktails-and-trends/</loc>
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      <news:publication_date>2026-05-22T11:03:22.043Z</news:publication_date>
      <news:title><![CDATA[It’s time to stop painting Gen Z as teetotal]]></news:title>
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      <image:caption><![CDATA[Sometimes we forget that Gen Z just want to have fun - not read ingredient lists]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/22/clean-alcohol-transparency-and-clean-label-are-key/</loc>
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      <news:publication_date>2026-05-22T08:30:11.222Z</news:publication_date>
      <news:title><![CDATA[The brands making clean alcohol a reality - and how they’re doing it]]></news:title>
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      <image:caption><![CDATA[What is clean alcohol?]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/21/functional-beverages-flavour-branding-and-price/</loc>
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      <news:publication_date>2026-05-21T10:08:18.33Z</news:publication_date>
      <news:title><![CDATA[The functional beverage checklist]]></news:title>
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      <image:caption><![CDATA[Getting the formulation right is just the beginning...]]></image:caption>
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