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    <loc>https://www.beveragedaily.com/Article/2026/09/08/from-kendall-jenner-to-tom-holland-the-celebrity-backed-functional-drinks-brands-driving-beverage-innovation/</loc>
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      <news:publication_date>2026-09-08T21:11:25.061Z</news:publication_date>
      <news:title><![CDATA[From Kendall Jenner to Tom Holland: The Celebrity-Backed functional drinks brands driving beverage innovation]]></news:title>
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      <image:caption><![CDATA[Celebrity-backed beverage brands are becoming an influential force.]]></image:caption>
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