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      <news:title><![CDATA[Kombucha: Exploring the flavour - and functionality - of this unique drink]]></news:title>
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      <image:caption><![CDATA[Kombucha offers a unique flavour profile - which depends on the tea]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/29/beverage-flavour-innovation-global-flavours-brand-collabs-and-more/</loc>
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      <news:publication_date>2026-05-29T14:00:21.206Z</news:publication_date>
      <news:title><![CDATA[5 top tips for beverage flavour innovation]]></news:title>
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    <loc>https://www.beveragedaily.com/Article/2026/05/29/glp-1-marketing-how-to-position-products-for-success/</loc>
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      <news:publication_date>2026-05-29T11:36:58.28Z</news:publication_date>
      <news:title><![CDATA[GLP-1 marketing messages: Friend or foe?]]></news:title>
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      <image:caption><![CDATA[Do GLP-1 references attract customers; or alienate them?]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/29/the-worlds-top-alcohol-brands-moutai-corona-budweiser/</loc>
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      <news:publication_date>2026-05-29T08:20:39.183Z</news:publication_date>
      <news:title><![CDATA[The world’s top alcohol brands]]></news:title>
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      <image:caption><![CDATA[Which brands make it into the top 20?]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/29/the-worlds-top-alcohol-brands-taste-premiumization-and-refreshment/</loc>
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      <news:publication_date>2026-05-29T07:52:05.645Z</news:publication_date>
      <news:title><![CDATA[What makes top alcohol brands stand out?]]></news:title>
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      <image:caption><![CDATA[Alcohol brands need to work harder than ever to stay ahead of the competition]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/05/28/gallo-cabana-rose-bruichladdich-cocktails-lead-drink-npd/</loc>
    <lastmod>2026-05-28T13:30:53.572Z</lastmod>
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      <news:publication_date>2026-05-28T13:30:53.572Z</news:publication_date>
      <news:title><![CDATA[New beverage launches: Gallo Cabana, Bruichladdich RTDs and more…]]></news:title>
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      <image:caption><![CDATA[Functional drinks brand Vybey has introduced a lightly carbonated collagen and energy soft drink targeting multiple daily need states.]]></image:caption>
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