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    <loc>https://www.beveragedaily.com/Article/2026/07/17/world-cup-carlsberg-wins-global-beer-uplift-falls-short-while-americans-drive-pre-mix-cocktail-sales/</loc>
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      <news:publication_date>2026-07-17T14:50:36.772Z</news:publication_date>
      <news:title><![CDATA[World Cup: Carlsberg wins, global beer uplift falls short, Americans drive Pre-mix cocktail boom]]></news:title>
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      <image:caption><![CDATA[US consumers were drinking pre-mix cocktails at home.]]></image:caption>
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    <loc>https://www.beveragedaily.com/Article/2026/07/17/capri-sun-ice-lollies-nichols-protein-and-more-drinks-npd/</loc>
    <lastmod>2026-07-17T07:00:11.541Z</lastmod>
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      <news:publication_date>2026-07-17T07:00:11.541Z</news:publication_date>
      <news:title><![CDATA[New beverage launches: Capri Sun ice lollies, Nichols x My Protein… ]]></news:title>
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      <image:caption><![CDATA[Capri Sun is building on a popular consumer trend with the launch of Straw Pops, reusable moulds that turn its drinks into frozen treats.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2026/07/16/boomers-become-the-generation-of-moderation/</loc>
    <lastmod>2026-07-16T14:37:51.807Z</lastmod>
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      <news:publication_date>2026-07-16T14:37:51.807Z</news:publication_date>
      <news:title><![CDATA[Boomers become the generation of moderation]]></news:title>
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      <image:caption><![CDATA[Baby Boomers are becoming the generation of alcohol moderation.]]></image:caption>
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  <url>
    <loc>https://www.beveragedaily.com/Article/2026/07/16/from-tiktok-to-sports-nutrition-to-cocktails-why-pickle-juice-drinks-are-booming/</loc>
    <lastmod>2026-07-17T06:27:41.876Z</lastmod>
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      <news:publication_date>2026-07-17T06:27:41.876Z</news:publication_date>
      <news:title><![CDATA[From TikTok to sports nutrition to cocktails: Why pickle juice drinks are booming ]]></news:title>
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      <image:caption><![CDATA[Pickle juice has surged into the mainstream.]]></image:caption>
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