The US cola wars have traditionally been fought on just two fronts
- Coca-Cola holding one and PepsiCo the other. But now a new player
is about to join the fray, and Britain's Virgin Cola is hoping that
its decision to focus...
Brewers targeting the Russian beer market are increasingly shifting
their focus to premium lager, despite the fact that large numbers
of Russian consumers still cannot afford to buy it - an indication,
above all, of the strength of...
As the days of blindingly fast growth in the Russian beer industry
begin to ebb away the market is starting to show signs of maturity.
In turn it is the premium and super premium sectors that are
increasingly showing signs of promise...
Strong organic growth from the premium drinks business was one of
several key drivers of growth at Diageo, the UK company which is
now wholly focused on its beer, wine and spirits business. Smirnoff
Ice and other RTD brands performed...