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Rip that top off your Tetra Pak!

Rip that top off your Tetra Pak!

By Ben BOUCKLEY

Tetra Pak has launched its Tetra Top with Separable Top globally after successful trials in Scandinavia but admits its consumer reception will vary according to the local recycling culture.

Beyond the Big Mac reference, VIRUN CEO Philip Bromley is a passionate advocate of natural, functional and healthy beverages

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

See inside…Pernod Ricard’s innovation locker

FROM BALLANTINE'S BRASIL TO RE-DEFINING HOME COCKTAILS...

See inside…Pernod Ricard’s innovation locker

By Ben BOUCKLEY

Pernod Ricard is blazing an NPD trail in terms of drinks and event spaces to celebrate what it calls the ‘conviviality of the future’. Here are our top 10 launches, both recent and pending.

Born in the USA? Suntory strikes first real foothold with $16bn Beam

'Suntory is willing to pay a significant premium to acquire growth overseas': Analyst

Born in the USA? Suntory strikes first real foothold with $16bn Beam

By Ben BOUCKLEY

Suntory’s $16bn splurge to acquire Beam Inc. is significantly more than what rivals Diageo and Pernod Ricard would have paid for the bourbon giant, one analyst believes, but a seat at the US spirits table is at stake…

Beam Inc. president and CEO Matt Shattock

X20 HISTORIC EBITDA PRICE 'LOOKS VERY PUNCHY': ANALYST

Suntory ‘delighted’ to agree $16bn Beam Inc. takeover

By Ben BOUCKLEY

Suntory Holdings and Beam Inc. say they have agreed a $16bn deal that will see the Japan giant take full control of its US rival and maker of Jim Beam and Maker’s Mark.

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