Health and wellness positioning based on growing consumer awareness of inherent properties such as antioxidants along with provenance is proving a market driver in the adult soft drinks sector as it navigates the challenges posed by EU health claims regulation,...
The R&D team at National Starch Food Innovation (NSFI), looking at further uses for its emulsifier, Q-Naturale, said results showed that it is highly suited to clear beverages such as vitamin waters due to its compatibility with natural colours.
Drinking fewer sugary drinks may help lower blood pressure, according to a new study from the American Heart Association, adding to a growing body of evidence linking reduced soft drink intake with better health.
A randomised clinical study on the health effects of drinking the probiotic yoghurt-like drink DanActive suggests that it may protect children from gastrointestinal illness but have little influence on their daily life.
Drinking organic beetroot juice boosts stamina and could help you exercise for up to 15 per cent longer, according to a study published by the UK University of Exeter's School of Sport and Health Sciences.
Functional beverages make up one of the most dynamic parts of the beverage market, and with consumers becoming increasingly savvy about health and wellness, myriad opportunities have opened up for industry.
Implementing the Food Standards Agency (FSA) recommendation that makers of soft drinks with added sugar should introduce 250ml cans and bottles could cost the industry upwards of £10m, according to the British Soft Drinks Association (BSDA).
Natural ingredient supplier Fytexia has announced the release of a water-soluble high purity version of its flagship Sinetrol ingredient for weight control, as the company eyes the functional drinks market.
Food and beverage behemoth PepsiCo pledges to cut fat, salt and sugar across key global brands over the next ten years as demand for health-positioned products gains momentum and the Frito-Lay maker underlines wellness to deliver long-term growth.
Decaffeinated coffee may be able to ride with the health and wellness crowd but sales are falling on both sides of the Atlantic. Encroaching on their monopoly of the healthy coffee concept is a new breed of functional products.