Health and Wellness

Fitness Edge contains juice, skim milk, whey protein and electrolytes

Interview: Mark Gottsacker, president, Global Bottling Partners

Smoothly does it. The secret to success in protein beverages

By Elaine Watson

Protein beverages can have mass market appeal if firms get the formulation right, keep calories down and refocus marketing efforts on the people that are actually drinking their products, rather than the people they think are drinking them, according...

Alkaline diets do not deliver substantiated cancer, diabetic or other benefits, the ASA concludes

UK watchdog censors alkaline diet cancer claims

By Shane Starling

Claims that an ‘alkaline diet’ based around consumption of vegetable and grain powdered beverages could benefit cancer sufferers and diabetics have been rapped by the UK advertising watchdog.

Coca-Cola VitaminWater mediation to be rescheduled

Coca-Cola VitaminWater mediation to be rescheduled

By Elaine Watson

Mediation between Coca-Cola and The Center for Science in the Public Interest (CSPI) over legal challenges to Coca-Cola’s VitaminWater range has been delayed following the launch of a new 'copycat’ lawsuit against the soft drinks giant.

ANSES says evidence not yet strong enough to back UTI health claim

Cranberry players debate meaning of fresh French advice

By Shane Starling

The cranberry industry, divided over differing methods of measuring the active proanthocyanidins (PACs) content of the berries, are offering differing interpretations of new advice from the French food agency (ANSES).

Measure for measure: Cranberry wars rage on

Dispatches from Vitafoods Europe 2011

Measure for measure: Cranberry wars rage on

By Shane Starling

The long-standing dispute within the cranberry industry about the most appropriate way to measure the urinary tract infection (UTI)-battling berry’s active constituents was resolved in France recently when a government body backed a version of the DMAC...

Electrolysed water not proven to benefit Irritable Bowel Syndrome (IBS), osteoporosis, arthritis, eczema, psoriasis, blood pressure, allergies, hayfever, Athlete’s Foot, degenerative diseases and gout, rules the ASA

UK company to fight ASA antioxidant water ad ban

By Shane Starling

The UK company behind a high pH, electrolysed water product says it fully expected the advertising watchdog to rule against its cancer, ageing and other claims, and will appeal.

Probiotic academic: ‘Just add water to probiotic health claims’

Probiotic academic: ‘Just add water to probiotic health claims’

By Shane Starling

A leading probiotics researcher says the ongoing uncertainty about endpoints and biomarkers in European Food Safety Authority (EFSA) health claim evaluations, means the best chance for probiotic products to make claims is to combine them with nutrients...

A staple of Indian tribes

Acai juice shows joint health potential: Monavie study

By Stephen Daniells

A daily glass of acai juice was associated with a reduction in joint pain measures, and this was correlated with improved blood antioxidant levels, says a new study using MonaVie Active.

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