Health and Wellness

Ocean Spray will kick off its next concentrate auction with prices between $16.58 and $17.85 per gallon

Ocean Spray adopts dairy model for cranberry auctions

By Shane Starling

Ocean Spray will change its auction policies to add certainty to opening prices the cranberry leader said after closing its latest cranberry concentrate auction that saw prices rise 17 percent over three selling periods.

UK watchdog raps Coke Vitaminwater ads

UK watchdog raps Coke Vitaminwater ads

By Shane Starling

UK advertising watchdog, the Advertising Standards Authority (ASA), has ruled against Coca-Cola Vitaminwater adverts for the second time in 18 months.

POM Wonderful wants action in the courts sooner rather than later

POM Wonderful urges court ruling on FTC claims dispute

By Shane Starling

Californian-based pomegranate juice leader POM Wonderful has filed a motion in a Washington DC District Court urging a ruling on its September action against Federal Trade Commission (FTC) claims policing policies.

Probiotic drinks and juices may still be a category to watch in 2011

Probiotic drinks are still a category to watch

By Guy Montague-Jones

European launches of probiotic drinks may have declined in recent years but analysts remain confident that the category still has strong global potential.

Not even the economic slump could dent the digestive health category

“Feeling the benefit” guides 2011 trends

By Shane Starling

Products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report.

Wild discusses positioning of adult soft drinks

Wild discusses positioning of adult soft drinks

By Guy Montague-Jones

At Brau Beviale in Nuremberg, Germany, we caught up with Fabiana Matucci, senior VP for strategic business units at Wild, to discuss the opportunities adult soft drinks present to different beverage companies.

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