A new report by a leading US research organisation has criticised leading soft drinks producers such as PepsiCo, Coke and Dr Pepper for aggressively marketing high sugar products to children and teens.
A 200% rise in demand for guar gum over the past 12 months is driving demand within the beverage industry for effective replacements, according to US firm TIC Gums, which has just launched such a product.
GLG Life Tech Corporation (GLG) claims it has made a ‘strong impact’ on the ready-to-drink (RTD) tea market in China, despite serious production issues in the third quarter of 2011 and warmer weather that hit consumer demand.
Beverage industry innovation is led by hot rather than soft drinks, with the latter significantly more profitable and associated with an increased interest in new product forms, according to Euromonitor.
Consumers of diet soft drinks risk the “rosy self-deception” that such products ‘cancel out’ excess calories consumed through food, while they could also encourage over-eating, Euromonitor International has suggested.