Future Flavors

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

By Ben BOUCKLEY

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.

Searching for the Holy Grail: Science-backed functional beverages

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

Searching for the Holy Grail: Science-backed functional beverages

By Ben BOUCKLEY

Philip Bromley from US biotech firm VIRUN tells BeverageDaily.com that one form of the science ‘Holy Grail’ is a pill that gives you everything food does and more, without Oompa Loompa-style side-effects, but in the meantime there are science-backed functional...

Diageo hopes for UK frozen cocktail frenzy with Parrot Bay

SPIRITS GIANT PLANS $3.19M M&A SPEND TO BACK UK LAUNCH

Diageo hopes for UK frozen cocktail frenzy with Parrot Bay

By Ben BOUCKLEY

Diageo is set to introduce a new sub-category within RTD cocktails in the UK, by launching its Parrot Bay frozen alcoholic drinks in April following ‘explosive’ US growth.

‘US consumers will stop buying Coca-Cola’: 7 Key Trends report

‘US consumers will stop buying Coca-Cola’: 7 Key Trends report

By Ben BOUCKLEY

The US beverage industry must accept seven key changes in the near future, including a slump in traditional soda sales and touch sensitive labeling, according to a white paper penned by five analysts on behalf of the forthcoming Healthy Beverage Expo...

China wakes up, smells Nestlé’s ‘unique’ coffee flavor

NESTLE POISED FOR CONTINUED CHINESE COFFEE DOMINANCE: ANALYST

China wakes up, smells Nestlé’s ‘unique’ coffee flavor

By Ben BOUCKLEY

Nestlé’s ‘smart investment’ in Chinese whole bean coffee is likely to consolidate its market-leading position within the category there, as it stands poised to release a local product, according to a top beverage analyst.

What's new in energy drinks?

Trendwatch: What's new in energy drinks?

By Caroline Scott-Thomas

The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?