Functional beverages

Picture Copyright: Pepsi Australia

Stevia sweetened Pepsi NEXT hits Australia in cola first

By Ben Bouckley

Pepsi NEXT has been launched in Australia, but intriguingly the drink has been formulated with stevia for this market to achieve a 30% sugar reduction, rather than the 60% effected with other sweeteners in the US.

Al Ain Dairy claims first UAE juice launch with stevia

Al Ain Dairy claims first UAE juice launch with stevia

By Ben Bouckley

The United Arab Emirates’ largest dairy and juice producer Al Ain Dairy tells BeverageDaily.com it is the first company in the region to introduce stevia into juices produced in the country.

Senomyx announces dual-purpose sweetness enhancer for HFCS and sucrose

Senomyx announces dual-purpose sweetness enhancer for HFCS and sucrose

By Caroline Scott-Thomas

San Diego-based flavor firm Senomyx has discovered a new taste modifier ingredient that can enhance the sweet flavor of both high fructose corn syrup (HFCS) and sucrose, allowing food manufacturers to use less of either sweetener in formulations.

Del Monte says yes to stevia drinks

Del Monte says yes to stevia drinks

By Rod Addy

Del Monte has launched a Naturally Light low calorie range in the UK using stevia as a sweetener, containing only half the sugar and calories of standard fruit juice and juice drinks.

Mining the stevia leaf: ‘Reb A purity is the old way of thinking’

Mining the stevia leaf: ‘Reb A purity is the old way of thinking’

By Caroline Scott-Thomas

Combining different sweet components from the stevia leaf – in a similar way to combining artificial sweeteners – may be the next step toward improving the flavor of stevia-sweetened products, says PureCircle’s vp of global marketing and innovation Jason...

Picture Copyright: Coca-Cola France

Coke confirms new French stevia sightings through major EU launches

By Ben Bouckley

The Coca-Cola Company has confirmed to BeverageDaily.com that it has launched stevia-sweetened varieties of Sprite and Nestea in France with 30% less sugar – the first roll-out using its headline brands on a major market since European Commission (EC)...

Beverage brand loyalty in freefall as consumers turn 'super fickle'

Beverage brand loyalty in freefall as consumers turn 'super fickle'

By Elaine Watson

With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.

Stevia: Moving beyond the ‘holy grail’ hype

Stevia: Moving beyond the ‘holy grail’ hype

By Caroline Scott-Thomas

Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.

Usurped?

Cheaper steviol glycosides by fermentation on the horizon

By Jess Halliday

Steviol glycosides produced by fermentation could be on the market in the coming years due to advances made by Swiss company Evolva and Californian R&D partner Abunda Nutrition, which it plans to acquire.

Stevia pioneer recounts first encounter

Stevia pioneer recounts first encounter

Jim May of SweetLeaf tells how he came across the sweet leaves from Paraguay almost three decades before they captured the imagination of the mainstream food industry.

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