With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.
The European Food Safety Authority (EFSA) has confirmed it has access to 112 studies about aspartame, most of which were conducted in the 1980s, which had been feared lost.
November 2011 should see steviol glycosides get regulatory backing for use in food in drink products in the European market, according to a European Commission (EC) representative.
Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.
The first products using sustainable sugarcane under a new certification scheme are about to hit the market after the initial batch was purchased by The Coca-Cola Company’s bottling system.
Stevia supplier PureCircle has developed a natural flavor modifier that enhances the sweetness of stevia, sugar and high fructose corn syrup (HFCS) to allow larger calorie reductions, the company has said.
Domino Foods, Wild Flavors and Sunwin International have entered a collaborative agreement to produce naturally-derived sweeteners and sweetening systems, the companies have said.
Tate & Lyle today announced that it has entered a five-year exclusive global marketing and distribution agreement for BioVittoria’s zero-calorie monk fruit sweetener, the company told FoodNavigator-USA.
Steviol glycosides produced by fermentation could be on the market in the coming years due to advances made by Swiss company Evolva and Californian R&D partner Abunda Nutrition, which it plans to acquire.
Fusion Nutraceuticals has developed a new process for developing granulated zero-calorie sweeteners that better imitate the taste and functionality of sugar with nearly ten times fewer calories, the company has said.
Sweetening carbonated beverages with stevia, and reb A in particular, does not produce any steviol aglycone, a potentially toxic compound, says a new study which supports the safety and stability of the sweetener.
Redpoint Bio and International Flavors and Fragrances (IFF) have achieved FEMA GRAS status for their Reb C sweetness enhancer, allowing it to be used in a variety of applications in the United States and elsewhere.
