San Diego-based flavor firm Senomyx has discovered a new taste modifier ingredient that can enhance the sweet flavor of both high fructose corn syrup (HFCS) and sucrose, allowing food manufacturers to use less of either sweetener in formulations.
With an industry consensus forming that stevia can only offer a 50% calorie reduction in soft drinks, the US success of mid-calorie cola Pepsi NEXT could silence some of the sweetener’s critics, says one analyst.
Combining different sweet components from the stevia leaf – in a similar way to combining artificial sweeteners – may be the next step toward improving the flavor of stevia-sweetened products, says PureCircle’s vp of global marketing and innovation Jason...
Firms sourcing sucralose from China are struggling to secure supplies owing to a combination of factors including rising demand as sugar prices rise, electricity shortages in southern China and tighter enforcement of environmental legislation, FoodNavigator-USA...
The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of PepsiCo’s mid-calorie cola launch Pepsi NEXT.
Sales of new mid-calorie cola Pepsi NEXT are ahead of expectations, while early feedback suggests it is attracting new consumers - as well as lapsed cola drinkers - into the cola category, PepsiCo has revealed.
PepsiCo UK and Britvic claim to have 'won the race' to launch the first UK soft drink containing stevia extract by formulating the high intensity sweetener within a functional water range from the end of April.
The Coca-Cola Company has confirmed to BeverageDaily.com that it has launched stevia-sweetened varieties of Sprite and Nestea in France with 30% less sugar – the first roll-out using its headline brands on a major market since European Commission (EC)...
A class action lawsuit filed in California this week argues that steviol glycosides should not be considered natural, owing to the "chemical processing" sometimes used to extract them from the stevia leaf.
While traders “jumping in and out of the stevia marketplace” are disrupting prices and standards by peddling some “awful” extracts, high-quality stevia suppliers in it for the long-haul will ultimately prosper, according to one leading player.