Functional Beverages

Beverage brand loyalty in freefall as consumers turn 'super fickle'

Beverage brand loyalty in freefall as consumers turn 'super fickle'

By Elaine Watson

With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.

Stevia: Moving beyond the ‘holy grail’ hype

Stevia: Moving beyond the ‘holy grail’ hype

By Caroline Scott-Thomas

Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.

Follow us

Products

View more

Webinars