A class action lawsuit filed in California this week argues that steviol glycosides should not be considered natural, owing to the "chemical processing" sometimes used to extract them from the stevia leaf.
While traders “jumping in and out of the stevia marketplace” are disrupting prices and standards by peddling some “awful” extracts, high-quality stevia suppliers in it for the long-haul will ultimately prosper, according to one leading player.
Stevia-sweetened fruit drink Trop50 has been the runaway success story in PepsiCo’s US beverages business this year with volumes of the mid-calorie beverage up 50% in the third quarter, PepsiCo has revealed.
GLG Life Tech Corporation (GLG) claims it has made a ‘strong impact’ on the ready-to-drink (RTD) tea market in China, despite serious production issues in the third quarter of 2011 and warmer weather that hit consumer demand.
Consumers of diet soft drinks risk the “rosy self-deception” that such products ‘cancel out’ excess calories consumed through food, while they could also encourage over-eating, Euromonitor International has suggested.
With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.