Functional Beverages

Nestlé has escaped ASA censure for a recent Nesquik TV advert

CHILDREN'S FOOD CAMPAIGN SLAMS 'EVER ACCOMMODATING ASA'

ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

By Ben BOUCKLEY

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating...

Coffee is 'consumed slowly by sipping' unlike energy drinks, according to the public health professionals' letter

ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS

Coffee fans don’t ‘chug it down’: Health pros warn FDA on energy drinks

By Ben BOUCKLEY

Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...

Bitter melon juice could be clinically useful in the treatment of pancreatic cancer, according to a new US study

Bitter melon juice kills pancreatic cancer cells: US study

By Ben BOUCKLEY

Scientists based in US claim their new study shows that bitter melon juice has strong efficacy against human pancreatic carcinoma cells without noticeable side effects, and urge its ‘clinical usefulness’.

'Healthy' alcohol-based beverages tipped as top trend in 2013-2014

WHAT'S TRENDING? HEALTHY BEVERAGE EXPO EXPERTS SHARE 2013-2014 INSIGHTS

'Healthy' alcohol-based beverages tipped as top trend in 2013-2014

By Ben BOUCKLEY

Healthy Beverage Expo experts claim that 2013-2014 will see healthy alcoholic drinks emerge, including wines instilled with goji berries and ginseng, and lower calorie and more organic options.

EFSA's panel had safety concerns relating to the GI tolerability of erythritol in drinks for children aged 3-9

NO EVIDENCE OF 'SIGNIFICANT' CHILD GI INTOLERANCE IN OTHER JURISDICTIONS: CARGILL

Cargill suffers bitter erythritol blow: EFSA rejects beverage use extension

By Ben BOUCKLEY

Cargill has failed in its second attempt to secure EU approval for use of bulk sweetener erythritol in soft drinks, after EFSA published a negative opinion relating to its introduction on child safety grounds.

Tour de France maillot jaune Bradley Wiggins, pictured during the race in Sète, Languedoc Rousillon, France by WRBM's Shane Starling © July 14 2012

new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS

Power to the Peloton! Monster Energy picks up cycling pace

By Ben BOUCKLEY

Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.

EU regulators should define what comprises a 'natural' as opposed to a traditional energy drink, says MyDrink Beverages CEO Adomas Pranevicius

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

By Ben BOUCKLEY

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.

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