Pepsi NEXT has been launched in Australia, but intriguingly the drink has been formulated with stevia for this market to achieve a 30% sugar reduction, rather than the 60% effected with other sweeteners in the US.
San Diego-based flavor firm Senomyx has discovered a new taste modifier ingredient that can enhance the sweet flavor of both high fructose corn syrup (HFCS) and sucrose, allowing food manufacturers to use less of either sweetener in formulations.
With an industry consensus forming that stevia can only offer a 50% calorie reduction in soft drinks, the US success of mid-calorie cola Pepsi NEXT could silence some of the sweetener’s critics, says one analyst.
Combining different sweet components from the stevia leaf – in a similar way to combining artificial sweeteners – may be the next step toward improving the flavor of stevia-sweetened products, says PureCircle’s vp of global marketing and innovation Jason...
Firms sourcing sucralose from China are struggling to secure supplies owing to a combination of factors including rising demand as sugar prices rise, electricity shortages in southern China and tighter enforcement of environmental legislation, FoodNavigator-USA...
The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of PepsiCo’s mid-calorie cola launch Pepsi NEXT.
Sales of new mid-calorie cola Pepsi NEXT are ahead of expectations, while early feedback suggests it is attracting new consumers - as well as lapsed cola drinkers - into the cola category, PepsiCo has revealed.
PepsiCo UK and Britvic claim to have 'won the race' to launch the first UK soft drink containing stevia extract by formulating the high intensity sweetener within a functional water range from the end of April.