Functional Beverages

Can kombucha carve a place in the alcohol category? Yes, says AB InBev's Kombrewcha

Kombrewcha: ‘Consider us your not-so-guilty-pleasure’

Can kombucha carve out a place in the alcoholic beverage category?

By Rachel Arthur

Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...

 An uptick in ‘health and wellness’ launches usually coincides with the new year and resolution season. Pic: ©GettyImages/Rimma_Bondarenko

Wellness world: Six new functional drinks for 2019

By Beth Newhart

Capitalizing on the popularity of the ‘new year, new me’ mentality that comes around each January, these six beverage launches feature functional ingredients, adhere to specific diets and set out to be a fresh, healthy addition to 2019.

Young people are proving that they want to buy local and small, which is turning out to be one of the greatest opportunities in the specialty market.

Shopping small: 79% of Gen Z buys specialty foods

By Beth Newhart

Both younger generations - millennials and gen Z - are more interested in supporting local, small businesses than their gex X and baby boomer predecessors. The independent, specialty food and beverage market in the US is now worth $140bn and growing three...

Today’s consumers are expecting function, taste, affordability and convenience all rolled into one beverage. Pic: ©GettyImages/baibaz

Superfoods take center stage in specialty beverages

By Beth Newhart

Functional beverage launches were common in 2018, and their popularity is only expected to grow in 2019. At the Winter Fancy Food Show (WWFS) in San Francisco, small-scale brands showcased new drinks packed with functional ingredients like rose extract,...

Tea+

Editor's spotlight: Startup Focus

Success brews for vitamin enriched tea brand

By Nikki Cutler

A husband and wife team who founded the first hot drinks with up to 100% RDA of essential vitamins in every cup hope this year will see their three-year-old brand reach boiling point as its sales bubble over to international markets.

Bottled water should be available everywhere, says 93% of Americans

By Beth Newhart

A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world.

UK beverage trends for 2019: Fermentation, water plus, exotic ingredients and more

Five beverage trends for 2019

By Rachel Arthur

Sustainability, veganism and health are three macro trends that will continue to shape the beverage market in 2019, says UK flavour and fragrance company Treatt. From fermentation to exotic flavours, it outlines five areas to watch in the coming year....

Dunkin’ rolls out new packaging and Energy Cold Brew drink

By Beth Newhart

After announcing in September that the popular US-based coffee and donut chain would change its name from Dunkin’ Donuts to just Dunkin’, it’s officially launching the new brand identity in packaging and store design nationwide.

Flow Water gets functional with new CBD-infused line

Flow Alkaline Spring Water gets functional with new CBD-infused line

By Mary Ellen Shoup

When Flow Alkaline Spring Water was looking to launch its next big idea in bottled water – a functional water infused with CBD (cannabidiol) and other botanical ingredients – it went to directly to the source: its four million US customers that the Canadian...

Sproutly positions itself for North America’s cannabis explosion

By Beth Newhart

With the US poised to sign a farm bill that will legalize hemp production, and Canada’s recent legalization of recreational marijuana, North America is on the brink of a CBD revolution. Food, beverage and ingredients companies are all looking to get in...

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