Functional Beverages

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

Products containing CBD do not provide a ‘high’ as often associated with marijuana and can be sold anywhere in the US.

Sprig CBD sodas expand to nine states

By Beth Newhart

After being one of the earliest developers of THC-infused beverages, California-based Sprig entered the CBD market this year with a line of CBD sparkling sodas. These sodas are now sold at retailers in nine states.

The consumer expects taste, performance, functionality and environmental sustainability out of their beverages, sparking innovation like collagen coffee to keep up with demand.

Bulletproof Coffee expands collagen protein in its lineup

By Beth Newhart

Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.

The RTD coffee category has exploded as consumers continuously prioritize convenience in their everyday routines.

Nescafé brings texture and functionality to RTD coffee

By Beth Newhart

Coffee giant Nescafé will launch two new RTD coffee drinks next year: eyeing up a new world of texture and functionality for coffee lovers with its Cold Whipped Lattes and Coffee Protein Smoothies.

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