Coca-Cola Enterprises (CCE) has quietly withdrawn Powerade Energy, which took it took two years to develop, from sale in Britain and one industry source tells us he thinks the launch was ‘foolish beyond belief’
Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers pursuing individual sports and fitness activities...
The UK advertising watchdog has roasted its second green coffee firm in a month for making unjustified weight loss, antioxidant, colonic health and other claims.
Dr Pepper Snapple Group (DPS) is settling a US court case over the use and marketing of antioxidants in 7UP and has cut them from drinks, while paying plaintiff lawyers $237500 in fees.
Moderate beer consumption has a measurable acute beneficial effect on several important cardiovascular disease biomarkers according to a new study from Greek researchers.
Reports suggest UK soft drinks firm AG Barr could mount a £1bn+ bid for GlaxoSmithKline (GSK) brands Lucozade and Ribena, with support from private equity.
Biothera has placed its Wellmune WGP immune health ingredient into another market with the release of Unistraw Tubulars Immunity Straws. The straws are meant for use with milk and feature a passion fruit flavor.
Researchers hope that a novel US patented beverage using seaweed juice could be sold as a ‘brain booster’ and an affordable health drink for Indian consumers and others worldwide.
GlaxoSmithKline’s (GSK’s) brands Lucozade and Ribena are tempting targets for Far Eastern trade players such as Suntory Holdings that wish to establish a bridgehead in the UK, says an M&A expert.
BASF has teamed with a Saudi firm researching algae species in open lakes around the Red Sea with a view to use the biomass in beverages and food supplements.
Coca-Cola Enterprises (CCE) says that unlocking a ‘largely untapped’ Daytime at Home market in soft drinks consumption alone could add £201m ($308) to the category in Britain over the next five years.
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.
Wellness Works CEO David Peters tells BeverageDaily.com that the NYC firm has attracted interest from major firms in its healthy Oatworks smoothie brand, and says this shows the potential of the novel oat beta glucan-based beverage.
Mars Drinks says it sees huge global potential for single-serve hot drinks machines and consumables in the high-growth office environment, and predicts ‘tremendous growth’ in emerging markets.
Red Bull energy shots failed to improve the time in which experienced runners completed a 5km run versus a placebo, according to a new, but small-scale US/Australian study claiming to be the first to examine the efficacy of shots rather than energy drinks...
Swiss-Israeli flavours and ingredients house Frutarom wants a greater slice of the global functional foods and drinks market with new investment and initiatives to tap markets like the Americas and Asia and the “sensitive” European market.
The long-awaited reform of EU rules governing ‘special’ foods like baby and gluten-free foods, is imminent with a June 11 vote to mandate the changes – and most stakeholders satisfied with the likely ratification.
Among recent warning letters sent by the US Food and Drug Administration to supplement manufacturers one stood out from the rest as it bears upon how the agency view the differentiation of beverages and supplements, according to Justin Prochnow, an attorney...
US martial artist and actor Chuck Norris says he calls bananas 'nature's natural energy' drinks, in the course of an attack on the drinks category written for the website WND.com.
Increased dietary intakes of omega-3 fatty acids are not linked to a reduction in the risk of metabolic syndrome in the US population, suggests a new study.
Zenith International's UK Soft Drinks Industry Conference takes place tomorrow, Wednesday May 8, at the Congress Center in Central London, and will feature speaking slots for the likes of Innocent founder Richard Reed, Refresco, Vimto and Coca-Cola.
Coconut water can make a positive nutritional contribution to the diet if it is used to replace high calorie, non nutritional beverages, according to new research presented the recent Experimental Biology conference in Boston.
BRAND PROMISE EXCELLENT TASTE AND OMEGA-3 BIOAVAILABITY
Change Cola CEO and founder Jim Phillips predicts that his brand’s healthy Omega-3 fortified cola will shake-up the segment for good in the US following its soft launch in Q4 2013.
Wisconsin firm LiveGreat Foods is launching a rebranded version of its Clarinol CLA-fortified milk Acclaim at the forthcoming Healthy Beverage Expo in Las Vegas (June 7-9).
The Center for Science in the Public Interest (CSPI) insists consumers should avoid gingko biloba, a tree-derived extract commonly used in teas, some energy drinks and supplements, after a US government report linked it to cancers in mice.
Unilever has filed an international patent for a process that creates tea juices with improved taste and color, to cater for the upsurge in demand for tea powders and RTD drinks with minimal processing and higher levels of bioactive compounds.
Unilever has described tea as the ‘hottest beverage’ in the global drinks landscape, and one with unlimited opportunities as a natural product with scientifically proven health and wellness benefits.
Special edition: Superfruits - old news or still super?
Symrise has launched what it says is the highest polyphenol concentration extract derived from European-sourced sour cherries. Sports recovery is the target market.
DISPATCHES FROM THE 2013 INNOBEV GLOBAL BEVERAGES CONGRESS, WARSAW, POLAND
GSK brand Lucozade is more likely to attract a possible private equity buyer than a multinational food and beverage trade player that prefers brands with greater global potential, according to a top M&A expert.
FIRMS SEE UNTAPPED POTENTIAL IN CLEAR, FUNCTIONAL BEVERAGES
Virun and Stepan Lipid Nutrition have signed a letter of intent to exploit what both companies agree is untapped potential in the clear, functional beverage space.
Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating...
British dairy nutritionals manufacturer, Volac, has launched a low-fat, high-protein dairy drink called Upbeat in the UK - a move that marks the company's entry into the consumer market for dairy beverages.
Dean Foods has launched a high-protein, long-life version of its popular TruMoo flavoured milk range in an attempt to meet increasing US consumer demand for protein-enriched beverages.
Sales of Sirco – the UK juice containing an EFSA-approved, blood flow-benefitting tomato extract – have surged 300% in the past 12 months amid a formula, claims and distribution revamp.
ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS
Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...
Scientists based in US claim their new study shows that bitter melon juice has strong efficacy against human pancreatic carcinoma cells without noticeable side effects, and urge its ‘clinical usefulness’.
Healthy Beverage Expo experts claim that 2013-2014 will see healthy alcoholic drinks emerge, including wines instilled with goji berries and ginseng, and lower calorie and more organic options.
NO EVIDENCE OF 'SIGNIFICANT' CHILD GI INTOLERANCE IN OTHER JURISDICTIONS: CARGILL
Cargill has failed in its second attempt to secure EU approval for use of bulk sweetener erythritol in soft drinks, after EFSA published a negative opinion relating to its introduction on child safety grounds.
new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS
Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.
Bob Marley relaxation drink brand Marley’s Mellow Mood tells BeverageDaily.com that building a new functional drinks sub category has been challenging, but the brand is now gaining real momentum.
Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.
In a first-of-its-kind partnership, Choice Organic Teas has joined forces with Bastyr Univesity to formulate and launch a co-branded line of functional teas.
Consumer 'co-creation' is essential when developing nutritious and functional beverage brand concepts, a healthy food and beverage marketing expert told BeverageDaily.com.
Philip Bromley from US biotech firm VIRUN tells BeverageDaily.com that one form of the science ‘Holy Grail’ is a pill that gives you everything food does and more, without Oompa Loompa-style side-effects, but in the meantime there are science-backed functional...
The market for dairy-based soft drinks is still small, but demand is on the rise, analysts have claim – backing up a 2012 Rabobank forecast that soft drink-dairy category “convergence” would increase.
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
