Coke hopes that the glamour associated with such collaborations as its new venture with fashion designer Jean Paul Gaultier will shake up a wider carbonates category hit by volume declines in some established markets.
The Coca-Cola Company has confirmed to BeverageDaily.com that it has launched stevia-sweetened varieties of Sprite and Nestea in France with 30% less sugar – the first roll-out using its headline brands on a major market since European Commission (EC)...
We review the beverage thrills, and spills, of 2011, and raise a Christmas glass to a year that saw legal dogfights, giant steps forward in interactive packaging technology and a change of slogan for Carlsberg, never traditionally known for its modesty...
Despite the market stranglehold of Coca-Cola and PepsiCo on the Middle East and Africa, smaller carbonates firms could still exploit a trend towards rising consumption amongst youthful populations in these regions.
Stevia suppliers have been partnering with sugar companies with the aim of blending the two sweeteners for more sucrose-like taste and lower calories – but the success of hybrid sweeteners relies on consumer acceptance.
The notion of the traditional soft drink as a carbonated, high-calorie fizzy drink may have had its day in the US, according to new research suggesting consumers are flocking en masse to seemingly lighter options.
Bottled water, new age beverages and energy drinks are driving
growth in the global soft drinks market, but carbonates are losing
their appeal, according to a new report from market analysts
Coca Cola and Pepsi are to consider launching a 'mid-calorie' drink
that will sit in between their diet cola ranges and original drinks
section. The 'mid-calorie' drink is thought to be targeting those