Energy Drinks & Beyond

Energy to engage?

Does the energy shot market have room for a new player?

By Elaine Watson

A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.

Not even the economic slump could dent the digestive health category

“Feeling the benefit” guides 2011 trends

By Shane Starling

Products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report.

Looking to a new wave of energy drinks

Looking to a new wave of energy drinks

By Caroline Scott-Thomas

Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost, says Beneo's Claudia Meissner.

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